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Author's profile photo Phillips Hofmann

Importance of SAP Partners at SAPPHIRE NOW

As my first post as a social ambassador, I think perhaps a short introduction of who I am. My name is Phillips Hofmann, and while I’ve worked in communications for SAP since 2005 – first in the channel business and then six years in the services business – I’ve been working in the SAP ecosystem since 1997, when I worked for PR agency in Oregon.

As a social ambassador, I’m looking forward to telling stories about the fantastic work our partners are engaged with. I’ve already heard from several partners to begin exploring stories. We’ll look for creative ways to tell the stories – written, short videos, maybe even an interpretative dance or two. I’m interested in describing how partners are co-innovating with SAP, and how their customers are benefitting from SAP’s strategy and offerings. And since I have a background with rapid-deployment solutions, I’d love to explore opportunities to share experiences partners have in this area.

I’ll be blogging on the SAP Community Network, sharing ideas on Twitter (@hofwatt) so be sure to follow me and send ideas my way as well.

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