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After a great Design Thinking experience, on the first day at the InnoJam, it is now 9pm and we are taking a little break, watching the Netherlands playing soccer in a qualifying game

The “Design Thinking infused” InnoJam 2012 started today in the Netherlands, s-Hertogenbosch.

http://www.youtube.com/watch?v=EhZWjP3MmSc&list=UU7xTUoxRbQa7eQ4Nan6t_sw&index=17&feature=plcp

http://farm9.staticflickr.com/8452/7950127976_bf29a9fd02_z.jpg

We had six teams with six participants each that worked on three different Healthcare related topics:

  • How can we help people with “high risk” heart failure to prevent a serious condition (stroke) by using remote monitoring? (Teams 1 & 2)
  • How can we ensure to prevent healthy people from getting heart diseases, by educating them? (Teams 3 & 4)
  • How can the IT department of Haga Hospital help to reduce the high number of no shows at their heart clinic? (Teams 5 & 6)

The first step of the Design Thinking Phase was the Scoping – what is the team trying to achieve?

The teams discussed and agreed on the focus of their challenge and in the next step, the research phase, each team interviewed three users and experts from different fields.

http://www.youtube.com/watch?v=D97aYXkSIa0&list=UU7xTUoxRbQa7eQ4Nan6t_sw&index=18&feature=plcp

http://farm9.staticflickr.com/8170/7950130780_2bccf14e27_z.jpg

The teams talked to a nurse, an expert from a health insurance company, a patient, a nurse practitioner, an expert from a health insurance company, a financial manager and an application manager from a heart clinic.

The team split up during this phase – while two team members did the interviews with the experts and users, the other team members did desk research – looking at web pages, you tube videos and journals, all regarding their challenge.

The teams rejoined to discuss all the valuable insight and information they gathered. They shared their information as part of the synthesis step of the process by first engaging in storytelling – shaping their information into stories – to contextualize the insights they have gleaned.

http://www.youtube.com/watch?v=Ncefh3IZR94&list=UU7xTUoxRbQa7eQ4Nan6t_sw&index=15&feature=plcp

The teams then developed a persona – a description of a client with attributes that defines their understanding and allows them to empathize with this persona – and a point of view that linked their insight to their persona.

http://www.youtube.com/watch?v=Au6SrfqdrN0&list=UU7xTUoxRbQa7eQ4Nan6t_sw&index=14&feature=plcp

The next step is ideation where they used brainstorming techniques to generate a lot of ideas on potential solutions. We encouraged all participants to be very open to any idea and encourage ‘outside the box’ ideas.

http://www.youtube.com/watch?v=gDhBWBYRbPo&list=UU7xTUoxRbQa7eQ4Nan6t_sw&index=13&feature=plcp

http://farm9.staticflickr.com/8453/7950131440_ffabb294c7_z.jpg

Each team then used a voting system to prioritize the ideas and then developed a prototype that each team presented to the whole group. The following techniques were offered:

  • Role Play
  • Storyboards
  • Low fidelity mock-ups

http://www.youtube.com/watch?v=VOtjd7De1fw&list=UU7xTUoxRbQa7eQ4Nan6t_sw&index=12&feature=plcp

http://farm9.staticflickr.com/8173/7950473816_edf699c6ac_z.jpg

At this point, we would normally validate the prototypes with the customers. Since we didn’t have the experts on site for this step, we skipped the validation phase.

Each team then prepared their presentation pitch of their prototype. 

http://www.youtube.com/watch?v=s2MjAbi75NM&list=UU7xTUoxRbQa7eQ4Nan6t_sw&index=10&feature=plcp

http://farm9.staticflickr.com/8439/7950464360_448f5aa103_z.jpg

The teams presented their final prototype in only three minutes and generated feedback from the rest of the participants, which they can use for further iteration of their prototype before the actual development of the application.

From our perspective, we were impressed by the creative nature of the prototypes, especially given the time constraint they needed to operate in:

http://www.youtube.com/watch?v=OgPh_BruFaQ&list=UU7xTUoxRbQa7eQ4Nan6t_sw&index=9&feature=plcp

And on top of these great prototypes, the Netherlands won their soccer game!

Hester Hilbrecht & Gerrit Kotze

 

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3 Comments

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  1. Jan Penninkhof

    I had a really nice experience doing things according to Design Thinking for a change. I think it gave better insights and made us think through the real issue more throughly before coming up with a solution. Even in the creativity part of the process, I felt that we got more creative juices flowing than usual.

    Thank you and Gerrit very much for your great contributions to the Innojam!

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  2. Robin van het Hof

    Like Jan said, it’s been a pretty cool experience trying to adapt the Design Thinking principles. As a UI / UX guy myself I always try to think from the user’s perspective, but your presentation showed I should not forget to find the right balance with technology and business perspectives as well.

    Thanks to you and your team, and hope to see you at next year’s InnoJam NL again!

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  3. Hester Hilbrecht Post author

    Thank you guys! I am very glad you enjoyed the Design Thinking part and find it helpful to use.

    I had a very good time with all of you and lots of fun! It’s always intersting for me too see, how people that are fairly new to Design Thinking, use it and get so enganged and excited about it.

    I hope to see you all again next year, or maybe even sooner @our other InnoJam events 😉

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