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Now a days all you hear is real real-time. In-memory computing. Crunching big data in minutes or seconds. Maybe you stop for a moment to read something on the subject. This blog perhaps? What does this mean for your business? What’s the impact? The net? How is this even possible?

I am the first person to admit I’m not technical, but the technical folks found a way to explain this so that someone like me can actually understand and take away meaning – the business benefits. I’ll also confess that I’m a marketer and my job is take the technical stuff and make it understandable. Not an easy task, but here it goes:

There are three common in-memory usage scenarios. You’re with me so far?

  1. Optimizing reporting for your business
  2. Accelerating business processes
  3. Solving the “unsolvable” business problem

How does in-memory make it happen? It’s all about speed:

  1. Crunch more data volume yielding real-time reports with lots of detail
  2. Accelerate or extend SAP Business Suite functionality WITHOUT disrupting your current business
  3. Create apps to address unique business processes

See how this works for yourself – check out this whiteboard video. Get more insight on how in-memory can help you achieve real real-time business processes.

https://youtube.com/watch?v=_VFHttlF2BM

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4 Comments

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  1. Jelena Perfiljeva

    Gina, I’m sorry but I had to give it a low rating. The questions you raised in the first paragraph were spot on and I was very excited to read more. But neither your blog nor the presentation answers any of them, unfortunately.

    Even though I’m rather a “techie”, I usually scout SCN for information that I can forward to our business experts. But, unfortunately, this seems just like another generic sales pitch for SAP HANA. The video is just so boring and filled with the usual cliches that I’m afraid SAP might be losing customers “at hello”. It seems there are some more white papers on the web page linked in the blog, but the only industries are retail, utilities and banking. And pompous headers like “Leverage Rich Business Intelligence” make me run for the hills, quite honestly.

    Maybe it’s just me… Overall it’s disappointing that the blog did not elaborate more on the subject and did not answer the questions is raised. I was really hoping to read something from the SAP marketing department that had more meaning to the business experts. Although it’s nice to read at least something written by a human being – an additional star is just for that. 🙂

    Thank you for your time.

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    1. Gina Keeler Post author

      Hi Jelena – I appreciate that you took the time to provide some feedback here. Your points are valid and well taken. I need more of this input from the community. Would like to stay in touch – here’s my email – gina.keeler@sap.com. We definitely want to serve up the content the community is looking for. Thanks again for the response 🙂

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      1. James Oswald

        Gina,

        I think this was a pretty good effort for an early blogger (based on the content attached to your profile). I actually did feel like you did a good job carrying your “three points” through the problems, the solutions, then into the videos.

        I would agree the video is a little “stiff” – I think your video (and HANA) are sort of in a hinterland because you need to sell a platform (which belongs to the techies) based on the new value you can create (for the business users). Tough to sell to both crowds because you’re either speaking over the heads of business people technically or boring the crap out of the techies functionally.

        I’d selfishly like to see this blog be the start of a three-part series where you tackle each one of your three points separately. Selfishly, I’d like two videos in each part, one for the business people (here is what you could do that you couldn’t before) and one for the geeks (and here is how you can do it). I would try to narrate yourself if at all possible – the monotone of the electronic voice takes away a lot.

        Good luck, welcome to blogging, and please keep up the good (and hard) work.

        Jamie

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        1. Gina Keeler Post author

          Hi Jamie – Thanks so much for commenting and for the constructive feedback. I really like the idea to have a 3-part series. Let me see what I can do – great idea 🙂

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