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When I  read th sentence  Always be yourself. Unless you can be Batman, always be Batman”  for the first time I  thought: yes, that’s right  I really would like to be Batman. So, as you’ve probably guessed, I am not a billionaire and it will therefore be quite hard for me to become Batman. But, perhaps there are a few things that I, a humble product manager can steal from Batman?

Logo –  The Logo is the product for the consumer. When a consumer sees a logo, they directly relate to this logo and ascribe it different  properties. The logo must be simple, unique and evocative.  So, think about if and how your product can be represented by a  logo. Does it do this in a way that would even make  Batman buy your product?

Mystery – Create mystery by using secrecy around your product. Every human is curious and wants to know what’s behind the curtain. Tempt and intrigue, rather than listing product features.

Give hope –  Convey the idea that everyone can change something with the use of your product and solve an unmet need.

Gadgets – Today, it’s not only about the sole product anymore – you need to create a system around your product and re-think customer interactions across all touch points by using right technologies

kind regards

Daniel Brunnett
Business Transformation Services PCI&T

Innovation and Product Development

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