The birth of your first child is one of the most powerful experiences in life. Hold a baby in your arms for the first time, and you hold that little bundle of joy in your heart forever. So imagine your child getting sick in the first weeks of life. You would do all you could to make the baby feel better and to ensure that your child received the medication and care needed to recover quickly.
When Randall Lipps’ daughter was hospitalized shortly after birth, he observed inefficiencies in the way hospital supplies were managed and saw how it prevented nursing staff from spending time directly caring for patients. Following that experience, Lipps founded Omnicell Inc with the idea that better management of internal processes would improve a hospital’s standard of care and enable clinicians to spend more time with their patients. Today, the company is a leading provider of comprehensive, technologically advanced automation that helps more than 2,500 hospitals to more effectively acquire, manage, dispense, and deliver medications and supplies.
Dedicated to supporting the highest level of patient care through a wide range of highly configurable products, Omnicell realized that it needed a new approach to manage its customer relationships and to automate its sales force. Company leaders looked for a powerful platform that could grow with their business and bring customer and product data together from disparate sources. Omnicell evaluated a number of potential solutions and selected SAP Customer Relationship Management (SAP CRM). To complement the deployment, the company examined Duet® Enterprise software by SAP and Microsoft which lets employees use Microsoft SharePoint together with SAP applications such as SAP CRM.
Today, Omnicell has a unified entry point for customer data across the company. This provides the company’s marketing department with more accurate data for running campaigns and targeting marketing communication. Omnicell’s sales people can use a familiar user interface to get a 360 degree view of all customers. They can easily manage their account data, arrange meetings, and keep track of ongoing activities by accessing SAP CRM data via Microsoft front ends such as SharePoint or Outlook.
With comprehensive data on their accounts, sales representatives are well-prepared for meeting with hospital pharmacists. Together, they can focus on improving the distribution process: boosting efficiency, decreasing costs, and ultimately reducing medication errors.