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This is the third of a three-part blog series on how to be your own best SEO guru.

In part 1, we discussed the basics of SEO and the initial steps to plan for a search engine optimized website.  In Part 2 we discussed keywords, meta descriptions and title tags.  In today’s blog, we will cover header tags, alt tags and some tips to organize you website design.

Header tags:

The header tag is nothing but a heading of a web page which appears above the page content. The header tag description should be in sync  with the title tag and meta description.  Why is it relevant?  Let’s say you run a bakery. You run a search engine marketing (SEM) campaign for cupcakes.  You create a landing page or destination page (url) that has “cupcake” as a keyword, your title tag says “delicious cupcakes,” and the meta description talks about cupcakes and your experience making the tastiest cupcakes.  However, let’s imagine that your header tag was “cakes” or “wedding cakes.” The user who is searching for cupcakes may immediately leave your page thinking that he or she reached the wrong web store.  This is called bouncing.  Sometimes you may see a 100% bounce rate if the page is not relevant for a user.  Therefore, it is important to give your visitors the assurance and comfort that their search was not futile.  You want to make sure that users are delighted to find your web store.  Ideally, you should keep the bounce rate of your site under 20%.

Header tag

Alt tags:

A picture is worth a thousand words. That’s right in most areas in life, but not so right from an SEO perspective.  The reason? Search engines don’t read images.  They read text.  So to ensure that your images resonate with search engines,  you can maintain the relevant text of an image with alt tags.   In our bakery example, we will write alt tags for all the images of the cupcakes.  Now search engines can read and index them for ranking purposes.

Tips:

I usually organize all of my pages, meta descriptions, header tags, title tags and keywords in a spreadsheet for ease of working. This helps you make sure that your meta descriptions, header tags, title tags and keywords all nicely complement each other.

Page Meta description Header tag Title tag

Keywords

Home page

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I also highly recommend Google Analytics. It’s a free tool that you can use to track the traffic to your website.  You can set up goals using analytics so you can track how effective your site is.  Visit analytics.google.com for complete analytics information.

The simple steps I’ve laid out over the past three days can really help you improve the visibility of your website.  I improved the search engine ranking and increased organic traffic of mogocrm.com which is less than three months old  by following these steps.  So can you!

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