2012 should henceforth be known as The Mobile Games, as tablets, apps and SMS all made a huge impact on athletes and spectators alike.
For spectators worldwide, mobile was a hugely popular channel for viewing and keeping track of the two week games. 12 million people watched the Olympics on the BBC via smartphone or tablet.
At American broadcaster NBC, 10 million people watched the Olympics via its mobile site, while 11.2 million and 3.7 people used its two Olympics apps, Live Extra and NBC Olympics.
According to Google, 50% of the searches for the Olympics came from mobile devices. Finally, texting by Olympic spectators, tourists and United Kingdom residents spiked during key moments at the games. Indeed, text and tweet traffic was so heavy that early on it temporarily overloaded at least one data network.
(It should be noted that official 2012 Olympic communications services provider BT, Vodafone and O2, owned by Spain’s Telefonica, told Reuters they did not experience any network problems.)
So what were the most texted-about events? According to Sybase 365, an SAP subsidiary which helps deliver more than 1.8 billion messages daily (and has helped deliver 2 trillion messages altogether), there were six moments: