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SCN & SAP’s Social Business Highlighted in “MIT / Sloan Management Review”

You’re at the Leading Edge of “Social”

This community — the SAP Community Network (SCN) — is, in layman’s terms, a “social network.”  It uses social media tools (blogs, discussions…) and enables social behaviors (open sharing, collaboration, human connections…) in order to deliver value (information, connections…) to individual members (that’s us) and to the organizations (our employers and clients) and the missions we all serve. 

Our hosted social network (SCN, hosted by SAP) is augmented by SAP’s participation in public social media (such as Facebook, LinkedIn, YouTube, Slideshare, Twitter, Weibo, vKontakt, Google+, and many others). 

It is also augmented by physical events such as SAP TechEd, local Inside Track events, and many others. 

And it extends to SAP’s official corporate website: 

We’re Collectively a Model of “Best Practice”

You might like to know that this conglomeration of assets, services, platforms, programs, and activities is viewed as a best practice in “social business.”  There are numerous books that feature stories and case studies of this community, articles in all manner of business publications, the people who work on managing and leading SCN and SAP’s social media are sought-out as popular guest speakers at seminars and conferences on social media and social networking for business, we’ve had Master’s and PhD theses written around the work we do, and much more. 

In short, you are part of something special, a leading best-practice, and a transformational agent that is innovating how SAP operates and engages with its ecosystem, and one that is pointing the way for other companies as well. 

We’ve Been Featured in A(nother) Prestigious Publication

Just yesterday, the “MIT / Sloan Management Review,” a part-scholarly + part-business oriented publication affiliated with the prestigious Massachussets Institute of Technology (MIT) and Sloan School of Business (Sloan) went live with an in-depth interview that dug deep into our community, how it runs, the breadth of interdependent parts, how we’ve evolved over time, and what makes it special. 

For those who may not know: MIT is a top university ranked alongside Harvard and Stanford in the caliber of its education and alumni.  The Sloan School of Management is its business school, producing MBAs with an emphasis on innovation and invention. The “Management Review” leads conversation among scholars and business executives about advances in management practice that are transforming how people lead and innovate. 

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This Isn’t About us (SAP) … It’s About Us: all members of this community

Since you are a member of SCN — and therefore play a key role in making this community so vibrant and valuable — I thought you’d like to get a glimpse into what it is that we’ve built together.  The article highlights our community because we are leading, with complete credit to our members, active contributors, topic editors, moderators, SAP Mentors, and anyone who has leveraged SCN to ask, answer, share with others. 

Here’s a direct link to the “MIT / Sloan Management Review” article titled “SAP: Using Social Media for Building, Selling, and Supporting.” 

In the style and culture of social media and social networking, please feel free to share this with colleagues and friends. 

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