Despite its power, large base of functionality, well-established implementation methodology, and (relatively) open and extensible platform, I still get the sense that ByDesign is the red-headed stepchild of SAP’s cloud portfolio. Never mind the fact that all the LoB applications use the same processes, objects, and platform as ByDesign (though it’s hard to get anyone at SAP to say any of this out loud.)
Thinking back to Sapphire, I recall a wonderful moment. During the last-minute Q&A session with Lars Daalgard, I asked why the HCM portion of ByD hasn’t seen much development and if we could expect to have a combo ByDesign/SuccessFactors product. Lars went on a tangent, saying that he would ‘kill ByDesign’ if he could. I guess he didn’t know all the LoB apps are based on the same technology either? No doubt he was later ‘gently nudged’ to write a gushing blog about ByD after Sapphire.
So this is where we stand: ByDesign is here to stay and most of its destiny lies in the hands of solution partners and resellers.
Which is why we need to work together.
In ByDesign sales cycles, there are often ‘gaps’ and missing ‘must-have’ functionality discovered. The tendency at this point is to say that ByDesign is not a good fit and disqualify the opportunity.
This is the wrong approach.
Every time your prospect identifies a ‘gap’, I challenge you to search the SAP Store. There is often a solution already built to fill that gap. If there’s not a solution, find out what it will take to build one by reaching out to experienced solution partners like Bramasol, Data One, Navigator, and ERP Logic. If you have a developer in-house, beef them up on the ByDesign Studio so you can fill the gap yourself.
There are certainly business requirements out there that ByDesign could not possibly fill right now. But plain old ByDesign combined with partner solutions will cover the requirements of a huge population of the SME space.
To make this thing successful for all of us, we need to adhere to the SaaS business model and get more users and more recurring revenue. Don’t be afraid to work with other partners to make that happen. Because with every new deal, with every new set of subscriptions, with every new user, ByDesign’s profile is raised.
Let’s work together, y’all!
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