Skip to Content

Despite its power, large base of functionality, well-established implementation methodology, and (relatively) open and extensible platform, I still get the sense that ByDesign is the red-headed stepchild of SAP’s cloud portfolio. Never mind the fact that all the LoB applications use the same processes, objects, and platform as ByDesign (though it’s hard to get anyone at SAP to say any of this out loud.)

Thinking back to Sapphire, I recall a wonderful moment. During the last-minute Q&A session with Lars Daalgard, I asked why the HCM portion of ByD hasn’t seen much development and if we could expect to have a combo ByDesign/SuccessFactors product. Lars went on a tangent, saying that he would ‘kill ByDesign’ if he could. I guess he didn’t know all the LoB apps are based on the same technology either? No doubt he was later ‘gently nudged’ to write a gushing blog about ByD after Sapphire.

So this is where we stand: ByDesign is here to stay and most of its destiny lies in the hands of solution partners and resellers.

Which is why we need to work together.

In ByDesign sales cycles, there are often ‘gaps’ and missing ‘must-have’ functionality discovered. The tendency at this point is to say that ByDesign is not a good fit and disqualify the opportunity.

This is the wrong approach.

Every time your prospect identifies a ‘gap’, I challenge you to search the SAP Store. There is often a solution already built to fill that gap. If there’s not a solution, find out what it will take to build one by reaching out to experienced solution partners like Bramasol, Data One, Navigator, and ERP Logic. If you have a developer in-house, beef them up on the ByDesign Studio so you can fill the gap yourself.

There are certainly business requirements out there that ByDesign could not possibly fill right now. But plain old ByDesign combined with partner solutions will cover the requirements of a huge population of the SME space.

To make this thing successful for all of us, we need to adhere to the SaaS business model and get more users and more recurring revenue. Don’t be afraid to work with other partners to make that happen. Because with every new deal, with every new set of subscriptions, with every new user, ByDesign’s profile is raised.

Let’s work together, y’all!

Follow me on twitter @JudsonOnDemand

To report this post you need to login first.

3 Comments

You must be Logged on to comment or reply to a post.

  1. Holger Eggerichs

    Dear Judson,

    your observation and conclusion is spot-on.

    I invite you and everyone else to work on such swarm models of loosely connected, well educated individuals, whereever they sit in the world, no matter whether they are self-employed, partner- or SAP employed.

    Customers need solutions for their business and that solution probably needs orchestration of a portfolio of products, most liekly even vendors.

    Hence no individual partner can survive in a cloud model on his own, it is an ecosystem play. The better we collaborate and conceptually integrate with other cloud offerings, the more relevant we and our own solutions will get.

    Greetings from Lübeck, Holger

    (0) 
  2. Andreas Eissmann

    Thank you for your blog Judson.

    I concur in your opinion and I`m looking forward to see more and more ByDesign partners/consultants/developer getting active here on SCN.

    Andreas

    (0) 
  3. Billy Gast

    What ever partner is saying

    ” The tendency at this point is to say that ByDesign is not a good fit and disqualify the opportunity.”

    Will not last long, and honestly I do not think there are many that actually do that without checking on the feasibility of their needs… ( Our sales and consulting force know this, as do many of the partners we work with as we get requests almost daily).  I do agree with this article but honestly Like I said if a Partner does not already know this they are probably already in trouble….

    (0) 

Leave a Reply