Potentials of open innovation communities are manifold, but the question of systematically capturing value from these communities has rarely been researched. Researchers at TUM develop a value appropriation framework from absorptive capacity theory and apply it to the case of Ubuntu Brainstorm, one of the Internet’s biggest open innovation communities. This theory integration contributes to both research streams. Open innovation can be embedded into a broader theoretical context, and a deeper understanding of real absorption processes can be developed. Need for future research and guidelines for practice in regard to improving a company’s value appropriation from open innovation communities are offered.
For more information regarding this study, please check the following reference:
Blohm, Ivo und Köroglu, Orhan und Leimeister, Jan Marco und Krcmar, Helmut (2011): “Absorptive Capacity for Open Innovation Communities – Learnings from Theory and Practice.” In: 2011 Academy of Management Annual Meeting, San Antonio, Texas / USA.