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SAP SAPPHIRE NOW Ranked Most Innovative Event of 2012 by BizBash

Sapphire_Keynote_Snabe.jpgSAP SAPPHIRE NOW was ranked as the Most Innovative Event of 2012 by BizBash, defeating the TED Conference and Oracle’s OpenWorld.

BizBash drew attention to the innovations that make SAPPHIRE NOW an unmatched experience and highlighted SAP’s visionary approach to state-of-the-art hybrid events. In particular, with the SAP Virtual Events Platform and through the use of social media, SAP provides its customers and partners with the freedom to “experience” SAP events including SAPPHIRE NOW anytime, anywhere. People who weren’t in Orlando in May don’t have to miss out, as there is still time to take part in SAP’s flagship event via SAPPHIRE NOW Online.

“It’s incredibly gratifying to be recognized as the Most Innovative Event of 2012 beating out both TED and Oracle OpenWorld,” said Jonathan Becher, CMO.  “SAPPHIRE NOW is a revenue-driving event but it’s also a perception driver.  We want people to walk away saying, ‘Wow – I didn’t know SAP did that.’  Our goal was to bring SAP’s innovation to life and this honor is evidence we succeeded.”

Event Continuum

Every year, SAP welcomes thousands to experience SAPPHIRE NOW.  Although the physical event takes place in Orlando, SAP broadcasts keynotes, campus theater presentations, and interviews with customers and analysts to the SAP ecosystem worldwide. With online content and eight SAP Ambassadors reporting from the show floor, the event experience extends far beyond the confines of the Orange County Convention Center. 

There is no “closing time” with SAPPHIRE NOW. While those in Orlando headed for home after three days, SAPPHIRE NOW continues to teem with life as customers, partners, and employees access an array of on-demand content through SAPPHIRE NOW Online.

Scott Schenker, Vice President of Global Events, explains: “72 hours is the old model. The new model is that SAPPHIRE NOW is always up. Accessing components of SAP events on and YouTube is just as easy as locating aged news stories and viral videos on the web.” 

Part of SAPPHIRE NOW’s attraction is its ease of use. Navigation is easy within the SAP Virtual Events Platform as one can quickly zero in on content about a specific software product, or watch a customer interview again. There are a lot of user-friendly options. For instance, one can take a cue from previous attendees and check out the most viewed content.

SAPPHIRE NOW has achieved impressive viewership. In May alone, over 75,000 customers, partners, and co-innovators came together in person, online, and through social media to discuss, discover, and employ the business technology that SAP provides.  With over 100 million social media impressions including Twitter, Facebook, and YouTube tracked to date, the SAPPHIRE NOW experience continues connecting SAP’s worldwide audience.

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