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/wp-content/uploads/2012/07/els_124021.jpgby: @airsomers

Ernie Els golfed like never before on Sunday, July 22. With only four holes to go, Els fought back from four strokes behind and powered on to win his second British Open and fourth major tournament. With this win, “The Big Easy” joins Tiger Woods as the only active golfers to win a major in three consecutive decades.

Ernie Els has been sponsored by SAP since 2003. But Els is a customer of SAP too, using SAP software to simplify his multiple careers as a professional golfer, golf-course designer, partner in Ernie Els Wines, and founder of the all-important Els for Autism charity – fundraising to build an Autism Center of Excellence, the first of its kind in the world. It will focus on a global digital learning platform that will give children on the spectrum around the world access to best practices in education and therapy.


The Els Group turned to SAP cloud solutions to help manage these businesses and streamline the operations of its commercial and charitable activities. Cloud solutions from SAP enable Els Design to closely control the scheduling, staffing, financials, and execution of projects around the world. And even from the middle of the fairway, Els is able to view a real-time snapshot of key project details on his iPhone.

Els’ global achievement, unprecedented longevity, and commitment to improving the lives of others are strikingly on par with SAP’s illustrious 40-year career. Much as Els ascended to the top spot on Sunday, SAP overtook Siemens as Germany’s most valuable company with valuation reaching €62.4B (compared to €61.3B) and more than 195,000 customers. “We are now taking very strong market share with second- quarter sales growth exceeding 10 percent in flat markets,” said SAP’s co-CEO Jim Hagemann Snabe in a Bloomberg Television interview. Ernie Els and SAP make a great twosome; both are helping the world run better.

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