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Author's profile photo Former Member

SAP HANA Startup Forum Day – TLV 2012

My name is Erez Sobol and I’m the Head of the Technology Ventures team in SAP Labs Israel. We are responsible for harvesting the Israeli Eco-system to find opportunities for SAP. On July 11, together with the local SAP HANA (HANA Coil^2) team, we invited 14 local Startups to the Startup Forum, an entire day of learning and collaboration centered around big data and SAP technologies. The startups who attended were:

ClickTale, C-B4, CPattern, Flash Networks, GreenSQL, Kaltura, MyThings, Newvem, Valire, Panaya, PrimeQue, Pursway, SafePeak, Senexx

This event is a part of a world-wide SAP Startup Focus Program, which empowers startups to develop new applications using SAP HANA. The Startups that qualify for the final stages of the program benefit from assistance in technology adoption, Go To Market (GTM) and in some cases, investment.

The day started with an introduction of SAP HANA from the local SAP team. The primary goal of this team is to look for new technologies and applications for SAP HANA.

After this presentation, each Startup presented their solution/application to SAP executives. Their aim was to convince the SAP Executives in just 6 minutes why should they be the ones to qualify for the next stage in the SAP HANA startups Focus program.
Following lunch, we continued with breakout sessions where the Startups had the opportunity dive deeper into the following topics: the SAP Startup Focus Program, SAP Ventures options & SAP HANA technical details.

The closing part of the day was the Expo where the Startups demoed their solutions in front of SAP Labs employees. It was a part of a funding game where each employee was given fake money that they invested in their favorite company. The winning startup was the one that “raised” the largest sum of money. Want to know who the winner was? Watch the video!


(Filmed by Moshe Naveh)

Ten startups qualified for the “SAP HANA boot-camp” event which is a part of the SAP HANA Startup Focus Developer Accelerator Program.  At the boot-camp they will watch detailed technical presentations and have hands on experience with SAP HANA.

Now we are waiting for the start-ups to develop a PoC (Prof of Concept) using HANA that will be hopefully presented during the next SAPPHIRE keynote.
Click here for more details about the global SAP HANA focus program.

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      Author's profile photo Andy Silvey
      Andy Silvey

      Hi Erez,

      this is an excellent blog and equally excellent programme.

      Are you able to provide the contact details, email and telephone for the

      SAP Startup Focus Manager for UK

      Thank you.

      All the best and nice weekend,

      Andy Silvey.

      Author's profile photo Former Member
      Former Member

      Hi Andy:
      We are planning one for London next year though we have one happening in Dublin on September 6th. The Dublin Startup forum is being organized by Andrei Grigoriev Please do reach out to him if you want more information.

      You can learn more about the program at or at our facebook page at



      Author's profile photo Jeanne Carboni
      Jeanne Carboni

      Nice blog Erez!  This is a very cool program.  I'm interested in using ClickTale for analysis of community navigation. 

      Nice video by xMoshe Naveh (Old Acct) too!


      Author's profile photo Former Member
      Former Member

      These "grassroots" events, especially around pairing startups and SAP, are great. I like the local-ness of the startup forum, and its focus on building around/on SAP HANA.

      Author's profile photo Yosh Eisbart
      Yosh Eisbart

      Great event!! I have heard a great deal re: ClickTale. Very cool company indeed revolutionizing the Web Analytics/User Experience space. Love the grass roots SAP start-up feel. Israel is DEFINITELY the Start-Up nation!