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“Blogify or Die?”

Are Weblogs the New Business Language of Web 2.0 or just yet Another Communication Channel?

To find out more, please check out:

Ebner, Winfried und Baumann, Michael und Krcmar, Helmut (2008): “”Blogify or Die?”. Weblogs: The New Business Language of Web 2.0 or yet Another Communication Channel?” In: Sievert, Holger und Bell, Daniela (Hrsg.): Communication and Leadership in the 21st Century. The Difficult Path from Classical Public Relations to Genuine Modern Communication Management. Gütersloh, Deutschland: Bertelsmann Stiftung, S. 85-97.

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