Are Weblogs the New Business Language of Web 2.0 or just yet Another Communication Channel?
To find out more, please check out:
Ebner, Winfried und Baumann, Michael und Krcmar, Helmut (2008): ""Blogify or Die?". Weblogs: The New Business Language of Web 2.0 or yet Another Communication Chann... In: Sievert, Holger und Bell, Daniela (Hrsg.): Communication and Leadership in the 21st Century. The Difficult Path from Classical Public Relations to Genuine Modern Communication Management. Gütersloh, Deutschland: Bertelsmann Stiftung, S. 85-97.
