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538 students and professors from 9 universities in Beijing were registered to participate in the China SAPPHIRE which was held at the China National Convention Center on 26 July 2012. In the morning session, the students listened to the keynotes made by Vishal Sikka and other SAP Executive Board members.

UA also organized a special University Students Session in the afternoon for the students. The students heard from senior SAP China Executives on SAP China Growth and strategy, learned more on the University Alliances program (UA curriculum available to schools and the University student competition to be launched in August), and on career and internship opportunities in SAP China Labs and AGS. In addition, 2 partners, HP and Accenture, spoke to the students on need for SAP talents in the Ecosystem.

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