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Author's profile photo Ian Thain

Putting Mobile First in the Enterprise

It has now been reported that the Smartphone adoption in China, has now overtaken the Featurephone adoption. This is a major milestone in any geographic region, but in one of the worlds largest growing countries, this is a great step and shows the snowball effect of expecting powerful computing power in your pocket. An effect that will be reproduced in all areas of the globe.

We are now at a stage in our lifestyle, when growing amounts of users are using their mobile devices as their primary source of information, before they reach for a laptop. They also expect to have this information anywhere and at any time, within seconds of the origin of the data, for example when the news breaks. Having enabling technology such as push notifications to Mobile Apps, example APNS (Apples Push Notification Service) makes this easily achievable. In the Enterprise space this notification could be information sourced from CRM, ERP and even HR systems, enabling proactive or instantly active decisions, from the Information Worker or more powerfully from the app itself.

Mobile Companion Apps for the consumer are now expected as part of a brand presence and along with an outstanding experience & interaction. In the Enterprise the expectations are no less, which is now putting mobile first. New developments of existing applications are now more likely to be Mobile Apps and first time computerisation of business processes also converge on Mobile Apps. The mainstream use of Mobile Devices and Mobile Apps in our personal lives are making Prosumers of us all. This is especially the case for the new young employees, the ‘Generation M‘ as they take their space in employment and the new mobile economy. They will expect nothing less for business to be putting Mobile first with innovative apps and instantly accessible data, anywhere at any time.

Good news is that we are already at an inflection point where this is happening, therefore… Mobile power to the people, and more power to our mLifestyle!

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