Michael Huber and his colleagues at TUM have developed a concept for integrating external stakeholders into a company’s innovation management through a virtual community. This novel instrument for opening up a company’s innovation process towards external stakeholders enables collaborative creation and implementation of innovations along the entire innovation process. They focus on software companies for further developing and testing this approach in several real-world settings.
For more information regarding this research, please refer to the following publication:
Bretschneider, Ulrich und Huber, Michael und Leimeister, Jan Marco und Krcmar, Helmut (2008): “Community for Innovations: Developing an Integrated Concept for Open Innovation.” In: Open IT-Based Innovation: Moving Towards Cooperative IT Transfer and Knowledge Diffusion IFIP TC8 WG 8.6 International Working Conference, Madrid, S. 503-510.