As a child in the UK, I grew up watching British athletes become the also-rans of Olympic finals. We celebrated “just being there” where “making the podium” was victory and “bronze was the new gold.”
I can imagine nothing worse than to run, swim, ride, shoot, vault or leap your hardest, only to see three of your fiercest competitors on the podium. So from a business perspective, what are some of the lessons learned to be in peak shape for the Olympics? How can you avoid being an onlooker when the abundance of gold, silver and bronze is being handed out?