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Author's profile photo Sergio Ferrari

SAP ReX – first customer went live with SAP Retail Execution

Project wrap-up

I have been so lucky to be part of the team of specialists in charge of the implementation of the first project that went live with SAP Retail Execution (ReX) that I’m happy to share something of my experience here in SCN.

I can confirm that on Monday, June 25th, 2012 the pilot group of Merchandisers working for a major company was outside collecting Sales Orders and Executing Visits with their brand new iPhones and the powerful SAP ReX App version 2.0.5.

Within a month, the rollout will be completed involving 200 sales force colleagues.

At the end of the day, the innovative solution, we as TechedgeGroup, have implemented, includes the following main components:

  • Devices: Apple iPhones 4GS
  • Retail Execution App: SAP Retail Execution App (SAP ReX)
  • Mobile Enterprise Application Platform (MEAP) Sybase Unwired Platform (SUP) to securely manage the communications between the devices and the back-ends
  • Mobile Device Management (MEAP): SAP Afaria to secure and setup the devices centrally deploying the configured SAP ReX App
  • Customer Relation Management (CRM): SAP CRM 7.0 to manage Listings, plan and collect the Visits of each Merchandiser
  • Enterprise Resource Planning (ERP): SAP ECC 6.0 to process Sales Orders and manage Customers, Products and Prices that are immediately replicated to SAP CRM via middleware
  • Enterprise Service Bus: SAP Process Integration 7.3 to directly post, from SAP ECC to the systems of the wholesalers, the Sales Orders collected by the Merchandisers

At the end of the first week, we have been told that everything worked quite well and as a nice colleague said, “we made a real step forward into the new mobile World of SAP and real new technologies”.

Introduction to the SAP Retail Execution App (SAP ReX)

From my personal prospective SAP ReX is nowadays the most powerful and strategic Mobile App offered by SAP and let’s get started with the help of the following links:

To be continued…

I’m going to post some more blogs regarding SAP ReX to tell about the new skills and the new ways to run implementation projects.

I’m also going to post a series of episodes to explore different technical aspects of the solution analyzing some interesting and strange behaviors.

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      Author's profile photo Patrizia Rossi
      Patrizia Rossi

      Congrats Sergio for your first innovative project with Sap ReX 🙂 . I can't wait for your next blog.

      Author's profile photo Sergio Ferrari
      Sergio Ferrari
      Blog Post Author

      thanks for encouraging words Patrizia.

      I'm close to publish a couple of next episodes of the series called:

      • SAP ReX – run anywhere to tell about the new life styles of the project members
      • SAP ReX – which skills are required to implement SAP Retail Execution to list the most relevant skills

      You may want to get the list of episodes looking for the tag rex (

      Author's profile photo Luca Grilli
      Luca Grilli

      Great Sergio, always over the top.

      Hope to see many blogs as this one: mEnterprise is now more powerful. Thx.

      Author's profile photo Niki Scaglione
      Niki Scaglione

      Well done Sergio and Alessandro as well!



      Author's profile photo Former Member
      Former Member

      Thanks Niki! 🙂

      Author's profile photo Alessandro Spadoni
      Alessandro Spadoni

      Great work Sergio,

      thanks for sharing your experience and your knowledge :

      SUP is a totally new world for many Sap Consultants / Abapers (also for me)

      Waiting for the next blogs 🙂