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I have been part of the SAP HANA marketing team since early 2011 and was incredibly proud to be part of the celebrations honoring the first anniversary of SAP HANA becoming generally available. The event inspired me to consider the impact that SAP HANA can have on us as individuals and our daily lives

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Transforming Medicine

Our health is something we value more when we get sick. Almost all of us have some personal experience or know a dear loved one go thru the agony of not knowing if they have a serious illness such as cancer. Imagine if your healthcare provider did not prescribe treatment to you based on how the majority have responded to your condition but treatment that is based on your individual DNA. Currently, it takes two days to find differences in genome data between having cancer and not having it. Genome Analysis and Personalized patient treatment are two use cases that describe how organizations are already leveraging SAP HANA. 

Health insurers, such as AOK in Germany plan to analyze the tremendous amounts of medical data from 24 million of patients, over 370 million outpatient treatment cases, 1.5 billion diagnoses to recognize potential health risks, create preventive care programs and appropriately respond to identified risks ahead of time.Hence, the impact to me as patient is that advanced medical treatment becomes much more accessible while at the same time every interaction with the medical profession becomes much more personalized and effective.

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As a traveller the airport security screening process though very important is also time-consuming and stressful. Especially during peak holiday season like now.  Imagine if airport security systems could use sophisticated screening mechanisms throughout the airport to automatically detect and react to threats in real-time instead of treating every single traveller as worst offenders. More than 30 million travellers in India travel daily on the Indian Railway network. On popular routes in peak season the tickets are sold out within hours of opening, even though bookings open 120 days in advance from date of travel. SAP HANA has the potential to help millions of Indians plan their travel experience

Transforming Shopping

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How often have you just bought a large cost luxury item at a store only to receive a promotional offer for the exact item a few days later? Imagine if while you are in the store the retailer could predict and offer you an incentive instead; based on your individual profile and past buying behavior. Real-time insight into customer behavior is a use case that highlights how a large Japanese electronic retailer that has about twenty domestic stores located at major transport hubs in large metropolitan centers within Japan faced exactly this challenge. How to enable shop floor staff to quickly gain access to specific customer data while the customer was in the store so that they could provide personalized (best match) services. Analyzing POS data with HANA provides the best recommendation to the customer. 

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Transforming citizen services

Since the start of the financial crisis, reducing government spend is  becoming a priority. Reductions in government spend usually leads to reduction in quality of services for citizens. However there is another option open to public departments: Government agencies are making billions of dollars in improper payments each year and are under pressure to eliminate fraud, waste and abuse in government spending. For example, the US government accountability office estimates that improper payments at the federal level totaled more than $125 billion in 2010.  Governments can fight fraud, waste and abuse with predictive analytics from SAP HANA, thereby substantially reducing improper payments and establishing better processes by identifying and preventing improper government payments before they happen.

The impact of how HANA can impact and transform our lives is only limited by our imagination. Share your examples by commenting on this blog or sharing your HANA use case.

  

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