In this study conducted by Michael Huber, who was until recently a PhD candidate and employee at CVLBA@TUM, and his colleagues investigate the implications of putting wall-sized interactive touch-screen displays showing innovative ideas – “IdeaMirrors” for users to rate the ideas.
Results from a field test show that the ratings received by ideas displayed on the IdeaMirror have a significantly higher concurrence with an independent expert jury than ideas which are not displayed on in the IdeaMirror. Implications for the use of IdeaMirrors in practice as well as for future research are deducted. To our knowledge this is one of the first studies that empirically investigate the purpose of publicly shared large screen displays for idea evaluation and supporting new product development.
To find out more about the study, please refer to the following publication:
Blohm, Ivo und Ott, Florian und Bretschneider, Ulrich und Huber, Michael und Rieger, Markus und Glatz, Franz und Koch, Michael und Leimeister, Jan Marco und Krcmar, Helmut (2010): “Extending Open Innovation Platforms into the real world. Using Large Displays in Public Spaces.” In: 10th EURAM 2010 Back to the Future, Rome.