SAPPHIRE NOW and ASUG Annual Conference in Orlando finished with a big bang – Van Halen rocked the night away. So with that it’s now time for a brief wrap-up: What are the key take-aways from the event regarding support?
At the beginning of the conference we were all excited to see how the comparatively huge SAP Active Global Support Center would be frequented and leveraged by the attendees. Check out the video with Oliver Huschke (Global Head Support Experience, Maintenance Portfolio & Solution Management) to learn about the key elements of our support booth:
Day one started promising. The microforum sessions were well attended, just as the knowledge tables. Day two was even better. Some of the sessions were really fully packed. The sessions on SAP Solution Manager and Application Lifecycle Management were certainly most attention-grabbing. But all the other topics such as SAP Enterprise Support Academy, SAP ActiveEmbedded, SAP Rapid Prototyping, Cloud & Mobile, Database & Technology, and so on were also intensively discussed – at the respective knowledge tables but also in many 1on1 talks with the experts that were onsite. Day three was used by many attendees for follow-up discussions. There we’ve seen some of the clients coming to our booth for the 2nd or 3rd time. So you could really tell that they definitely took some key insights away from the AGS Center.
It was very valuable for us to not only brief and educate the customers on support topics but to rather get into a bilateral exchange. Thereby we could learn which services are already working well and which services for instance are not well accepted yet, potentially because we need to further promote them within the market.
Discussing with analysts was another important feedback channel for us. We used the Global Communications Center at SAPPHIRE NOW to talk to as many analysts on support related topics as possible. Please listen to Greg Pike (SVP, SAP Active Global Support) to hear about the analysts’ perception on SAP’s support offering:
Besides support topics it was of course also great to see all that other innovative stuff that is out there. Hana, Mobility, you name it. Great demos, great keynotes, lots of valuable partner add-ons, and much much more…
In short: Outstanding event, great customer and analyst feedback, awesome to see that support matters! Hope to see you again next year!
Benjamin Wilk is part of SAP’s global Maintenance Go-To-Market organization.
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