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Author's profile photo Nancy Martin

Lexmark BYOD Approach Increases Sales Productivity

Lexmark, a printing and imaging products company, changed to a BYOD (bring your own device) approach to better meet the requirements of employees, in particular sales.  After studying sales, Lexmark discovered that 75% of a sales person’s time was spent on preparing for sales calls, travel and updating sales data.

By implementing a solution through SAP Afaria and Sybase Unwired Platform that captured sales data in the device, and then replicating it, it eliminated re-keying to the system.  Sales employees’ productivity increased as well as their satisfaction. CIO, Keith Moody, commented, “IT doesn’t normally get positive responses, but with this approach we did.”

Enabling service representatives with mobile devices that provide real time information on the customer’s equipment is currently being explored.    With up to date information on hand, service representatives could ensure they had the correct parts with them and finish their work onsite in less time, increasing customer satisfaction. 

As customers look for more services from their printing equipment, Lexmark has acquired five companies to provide new solutions.  By having their mobile strategy in place, Lexmark will be able to offer new solutions more quickly and easily to the market. 

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