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With SAPPHIRE NOW 2012 Orlando kicking off in less than a week, SAP Global IT’s SAP Runs SAP program is preparing for a great event.

For first-time and returning visitors to SAPPHIRE NOW, SAP Runs SAP is an SAP Global IT program led by SAP CIO Oliver Bussmann, which offers customers unique insight as an early adopter and first-reference customer of SAP applications, solutions, and products in each of five market categories.  As an SAP Ramp-Up program customer, we have the opportunity to give early feedback to SAP from a customer perspective that allows us to make our product even better.

SAP Runs SAP is not only dedicated to future thinking, identifying trends, and sharing our experiences with new technologies, we are also a trusted advisor and enabler for your business.

SAP Runs SAP Must-See Highlights Include:


Database and Technology:SAP NetWeaver Business Warehouse powered by SAP HANA, the SAP ERP application powered by SAP HANA, and SAP ERP on SAP® Sybase® Adaptive Server® Enterprise – watch our team build a live SAP HANA reporting and much more.

*Mobile:  *Bring Your Own Device (BYOD), Mobile Productivity Apps, and Custom-Built Apps from SAP

Cloud:  Enterprise Support Academy, SAP NetWeaver Landscape Virtualization Manager 1.0,

Project Titanium, and Virtualization at SAP

Analytics:  SAP BusinessObjects business intelligence (BI) solutions 4.O Feature Pack 3, SAP Planning and Consolidation powered by the SAP HANA® platform,  SAP BusinessObjects Explorer® software,

Applications: Supplier Lifecycle Management

Oliver Bussmann, CIO, SAP; Mike Golz, CIO, SAP Americas; and Martin Heisig, vice president, Global IT enterprise architecture, SAP will be in attendance along with Global IT subject-matter experts. Our team will participate in great theater presentations, customer meetings, partner sessions and powerful microforums. We’ll have a dedicated presence on the showfloor at the Database & Technology  campus, the SAP Runs SAP Interactive Station,  and in the Mobile Campus with a  bring your own device (BYOD) clinic, and an SAP Runs SAP mobile clinic.

If you are in Orlando you will want to meet with us! For a full schedule of activities, see below or search under SAPRunSAP in the SAPPHIRE NOW Agenda Builder to register for a session.  For real-time updates follow Oliver Bussmann (@SAPCIO), #SAPRunsSAP on Twitter andjoin#SAPCHAT LIVE on Wednesday, May 16 at 1:00 p.m. ET in Orlando.

By Margaret Laffan

Margaret is a senior project manager, business development for SAP Runs SAP Global IT and SAP Runs SAP Content and Strategy lead for SAPPHIRE NOW 2012. Follow Margaret on twitter @MargaretLaffan.

Partner JumpStart Executive Panel


Sunday, May 13, 2012

SAP Partner Jump Start Executive Panel Discussion and Networking Reception at SAPPHIRE NOW moderated by Eric Duffaut, president, global ecosystem and channels, SAP and featuring Mike Golz (SAP Runs SAP, database and technology), Chris McClain (mobile), Mark Oakey (cloud), and John Schweitzer (analytics).

Register now

Monday, May 14, 2012

Database and Technology Campus

Session 7406

The Big Five: How SAP Aligns Its Strategy with Key Innovations

10:30 a.m. – 10.50 a.m.

Location: Database and Technology Theatre

Find out how SAP is supporting its corporate strategy by leveraging its own offerings in five key areas. This presentation showcases the ways in which SAP uses its applications, analytics, cloud, mobile apps, and database and technology to maintain leadership, align with customers, and foster innovation.

Session: 7771

*SAP Runs Better on Sybase ASE Demo Theater *

Speaker: Martin Heisig, Jim Swartz, Terry Orsborn

3:30 p.m. – 3:50 p.m.: Repeated on Wednesday May 16

Following joint development efforts to ensure that SAP Sybase Adaptive Server Enterprise (ASE) was tuned for peak performance of SAP applications, SAP moved its ERP solutions from the SAP MaxDB database to SAP Sybase ASE. Learn how powering SAP applications with SAP Sybase ASE helps increase IT efficiency and lower operational costs.

SAP Runs SAP: Find Out Why SAP Runs SAP

Interactive Station on the show floor: Database & Technology Campus

Location and hours: DT215; Open during show floor hours

SAP, like many of its customers, is generating substantial benefits from technology innovations. Join this interactive session to learn how SAP is leveraging its own contributions to business analytics, in-memory computing, cloud computing, mobile technology, and more.

Run Better Campus

Session 9147

How SAP Runs Better with Fujitsu Infrastructure Solutions for SAP HANA

Speakers: Martin Hesig; Juergen Ellwanger, Fujitsu

Location: Run Better South Theatre

Learn how SAP uses Fujitsu Infrastructure Solutions for SAP HANA to run its business better. SAP benefits from earlyadoption of SAP HANA across various lines of business, like finance, sales, purchasing, HR and others. Technical aspects covered include real-time replication, mobile integration, and multi-node and disaster recovery setups

Mobile Campus

Session 7889

Enabling Enterprise Mobility: The Impact of Consumer Technology

Speaker: Oliver Busssmann, SAP CIO; Manish Choksi, Asian Paints; Wally Fisher, Standard Bank South Africa; George-Edouard Dias, L’Oreal S.A

11.00 a.m. – 11.30 a.m.

Location: Mobile Theatre

To succeed in a dynamic, consumer-driven world, IT needs to adapt to a new model. Gain insights from leading companies embracing new technologies and ways of doing business. Learn about best practices for rethinking business processes, engaging users from day one, designing no-training-required mobile apps, and defining new policies and strategies.

Session 7890

SAP Runs SAP: Adopting an Enterprise BYOD Policy

Speaker: Alex Guitman

3:00 p.m. – 3.45.p.m: Repeated on Tuesday May 15

Location: MB430

This discussion with SAP global IT will cover the challenges and complexities companies face when making a decision to adopt a bring-your-own-device (BYOD) policy. Experts who have implemented BYOD at SAP will share best practices and lessons learned when rolling out BYOD.

SAP Runs SAP Clinic and BYOD Clinic

Session MB428

Discussion table: Join Our SAP Runs SAP Best Practices Clinic

SAP’s early, aggressive adoption of mobile technology and strategy provides great benefits to employees. Meet our IT team and learn best practices on mobile projects used by over 40,000 employees

Locations and hours: MB428; Open during show floor hours in the Mobile Campus

Tuesday,  May 15, 2012

Database & Technology Campus

SAP Runs SAP: Find Out Why SAP Runs SAP

Interactive Station on the show floor: Database & Technology Campus

Location and hours: DT215; Open during show floor hours

SAP, like many of its customers, is generating substantial benefits from technology innovations. Join this interactive session to learn how SAP is leveraging its own contributions to business analytics, in-memory computing, cloud computing, mobile technology, and more.

Mobile Campus

Session 7888

SAP Runs SAP: Enabling Enterprise Mobility

Speaker: Oliver Bussmann

1:30 p.m. – 1:50 p.m.

Location: Mobile Theatre

With more than 40,000 devices in use, SAP realizes great benefits from enterprise mobility. Early and aggressive adoption of new technologies and sound mobile strategy are critical to this success. CIO Oliver Bussmann discussed how SAP has made its own workforce mobile, driving growth and revenue by increasing internal and external collaboration.

Session 7890

SAP Runs SAP: Adopting an Enterprise BYOD Policy

Speaker: Alex Guitman

11.00 a.m. – 11.45.a.m:

Location: MB433

This discussion with SAP global IT will cover the challenges and complexities companies face when making a decision to adopt a bring-your-own-device (BYOD) policy. Experts who have implemented BYOD at SAP will share best practices and lessons learned when rolling out BYOD.

Session MB428

Join Our SAP Runs SAP Best Practices Clinic

SAP’s early, aggressive adoption of mobile technology and strategy provides great benefits to employees. Meet our IT team and learn best practices on mobile projects used by over 40,000 employees

Locations and hours: MB428; Open during show floor hours in the Mobile Campus

Wednesday, May 16, 2012

Database & Technology Campus

SAP Runs SAP: Find Out Why SAP Runs SAP

Interactive Station on the show floor: Database & Technology Campus

Location and hours: DT215; Open during show floor hours

SAP, like many of its customers, is generating substantial benefits from technology innovations. Join this interactive session to learn how SAP is leveraging its own contributions to business analytics, in-memory computing, cloud computing, mobile technology, and more.

Session 7408

Microforum: Tips from a Beta Customer: How SAP Taps the Power of SAP HANA

Speaker: Martin Heisig

2:00 p.m. – 2:45 p.m.

Location: Database & Technology Microforum DT214

This discussion will focus on SAP global IT's experience as a first customer of the SAP HANA platform. Learn how we deployed the platform quickly and how we use it to deliver value to our lines of business while also reducing IT costs and increasing efficiency.

Session: 7771

*SAP Runs Better on Sybase ASE Demo Theater *

Speaker: Bernard Wallner, Jim Swartz, Terry Orsborn

3:30 p.m. – 4 p.m. : Repeated session from Monday

Following joint development efforts to ensure that SAP Sybase Adaptive Server Enterprise (ASE) was tuned for peak performance of SAP applications, SAP moved its ERP solutions from the SAP MaxDB database to SAP Sybase ASE. Learn how powering SAP applications with SAP Sybase ASE helps increase IT efficiency and lower operational costs

Analytics Campus

Session 7478

Leverage Emerging Technologies in Enterprise Performance Management

Speakers: Holger Faber, David Nero, City of Boston

Location: Analytics Theater

2:00 p.m. - 2:30 p.m

Better control of growth and profitability remains a priority for businesses across all industries. Hear experiences from project managers who have led successful implementations of SAP BusinessObjects enterprise performance management solutions. Learn how they applied emerging technologies to guide future success in a variety of landscapes.

Mobile Campus

Session 7891

Microforum: Lessons Learned and Best Practices for Embracing Enterprise Mobility

Speakers: Jos Houben

11:00 a.m. – 11:45 a.m.

Location: MB430

This discussion shares best practices and lessons learned for enabling game-changing enterprise mobility. Find out how SAP global IT implemented an organization-wide strategy to address bring-your-own-device (BYOD) policy, security, and mobile apps and platforms.

Session 7536

BYOD Customer Panel: Managing Personal Devices in Your Enterprise

Speaker: Mike Golz

2:00 p.m. – 2:45 p.m.

Location: Mobile Theatre

Considering a bring-your-own-device (BYOD) policy? Hear about best practices for securing, enabling, and managing personal devices in your enterprise. Topics include working with legal, finance, HR, and IT to identify benefits and risks and operational issues such as enrollment, self-service, handling lost or stolen devices, and off boarding.

Session 7894

Microforum: Using Tablets to Enable Enterprise Mobility

Speakers: Mike Golz

4:00 p.m. – 4.30.p.m.

Location: MB430

This discussion highlights key topics about the use of tablets in the enterprise. Join SAP global IT – which has deployed over 18,000 tablets – to learn about tablets available on the market, how you can use them for success, and how to find the best fit for your company

Session MB428

Join Our SAP Runs SAP Best Practices Clinic

SAP’s early, aggressive adoption of mobile technology and strategy provides great benefits to employees. Meet our IT team and learn best practices on mobile projects used by over 40,000 employees

Locations and hours: MB428; Open during show floor hours in the Mobile Campus

Cloud Campus

Session 8781

Drinking Our Own Champagne: SAP Moves to the Cloud

Speakers: Oliver Bussmann, Dr. Jan Grasshoff

11.00 a.m.  – 11:20 a.m.

Location: Cloud Theatre

Hear SAP CIO Oliver Bussmann discuss how the company is leveraging its own cloud solutions to enhance its internal IT landscape. You’ll hear how our implementation of solutions from SuccessFactors and the SAP TravelOnDemand solution has helped make our employees more efficient while enabling us to enhance our human capital.

ASUG Education session

*Tuesday, May 15, 2012 *

Session Code:  4409

Title: SAP Runs SAP NetWeaver BW powered by HANA - Experiences, Roadmap, and Strategy

Time:  11.00 a.m. – 12.00 p.m.

Content Area: Business Intelligence (BI)

Location: S310B

In this session SAP IT will present their experiences with SAP Netweaver Business Warehouse (SAP NetWeaver BW) on SAP HANA™. As the first customer, SAP IT went live with BW on HANA already before Ramp-Up started. SAP is committed to implementing new innovations within their own IT organization in a very early stage as a first adopter to demonstrate the maturity of new products and solutions. Key elements presented in this session will cover project scope, architecture roadmap, current infrastructure, and lessons learned. In addition SAP Solution Management will give an overview and insights into SAP's strategy and roadmap with regard to SAP NetWeaver BW on HANA.

Wednesday, May 16, 2012

Session Code: 0314

Title: SAP runs SAP - How SAP as a Customer is Implementing BI 4.0 Feature Pack 3

Time:  4:15 PM - 5:15 PM

Content Area: Business Intelligence (BI)

Location:S210C

We are an organization delivering global business intelligence solutions to the 50,000 employees of SAP. Our leitmotiv being "SAP Runs SAP", we align our internal roadmap to the product strategy. Learn how we have implemented the latest version of SAP BusinessObjects, BI 4.0 Feature Pack 3, and how this platform has been integrated into our system landscape. We will explain how we have proceeded to upgrade our existing solutions onto this new release. We will share our experience with the new features delivered in this new release, bringing significant benefit to our end users - on any data source, on any device.

SAPCHAT Live

Wednesday, May 16, 2012 at 1:00 p.m. ET in Orlando

#SAPRUNSSAP #SAPPHIRENOW #SAPCHAT Live

SAP’s Chief Information Officer Oliver Bussmann  will be taking part in a live #SAPCHAT with enterprise mobility expert Eric Lai  . To join on site or online, use this link or simply watch the #SAPChat  tag on Twitter.