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Retailers Prepare to Sell Like Never Before at SAPPHIRE NOW with SAP HANA

By: Carrie Van Sickle, Principal, Retail Solutions at SAP

The retail community continually strives to find the perfect balance between long-term predictability and accelerated innovation – certainly not an easy task. Retail leaders are pressured to quickly adapt to changing customer demands while ensuring internal systems and processes are positioned for growth. In this year’s SAPPHIRE NOW in Orlando on May 14th through 16th, retailers will discover how SAP is leading the way for them to master this challenge with SAP’s recently launched in-memory platform for managing “big data” – the SAP HANA appliance.

Sell Faster Using Real-Time Information

IDC, the leading market intelligence firm, recently had this to say about SAP HANA: “The SAP HANA appliance enables organizations to analyze their business operations using huge volumes of detailed operational data in real time, while business is happening. In-memory technology can be applied to any decision type, in any line of business, and in any industry.” At SAPPHIRE NOW, retailers will see why SAP HANA is the technology of choice for any business that wants to lead the market when it comes to turning the challenge of big data into opportunity. 

Sell Smarter with Speed-of-Thought Analysis

SAP HANA’s unique capabilities make it possible for retail leaders to optimize business in ways previously unimaginable. Real-time reporting and speed-of-thought analysis help a retail business to capture incremental revenue and realize cost savings – adding real value to both the business and IT.

Using SAP HANA in combination with SAP best-in-class analytics solutions, a retailer can provide real-time knowledge of performance to the right people, at the right time, and on any device. Users are empowered to collaborate, make decisions with confidence, anticipate what’s ahead and act boldly – balancing risk and opportunity. Retailers can exploit opportunities faster than ever before possible.

With SAP HANA, retailing now has the ability to ask questions and receive insightful, actionable answers faster and with more depth. Retailers can better localize and optimize assortments, engage and cater to loyal customers, and inform and empower store associates for exemplary service. In addition to these tangible benefits, retailers can drive business improvements across the organization with real-time decision making, accelerated performance, new insights, increased productivity, and improvements in efficiency.

Sell Better with Accelerated Innovations

Breakthrough technologies like SAP HANA and SAP analytic solutions are accelerating innovations and fundamentally changing how retailers do business for faster, more tangible business outcomes, like these: 

  • T-Mobile, the fourth-largest wireless carrier in the US, used SAP HANA to complete customer segmentation analysis on millions of daily interactions and uncovered completely new insights for driving marketing and promotional strategies targeted at retaining and attracting new customers.
  • Yodobashi, one of Japan’s largest electronics retailers, personalizes the customer experience using SAP HANA in-memory technology, which is able to calculate on-the-fly loyalty points when the customer walks through the door for each of Yodobashi’s five million loyalty card customers.  
  • Fresh Direct, an online retailer that specializes in residential and business grocery delivery, utilized SAP predictive analytics solutions to improve delivery service levels from 91% to 99% in only a matter of weeks. 

This year at SAPPHIRE NOW, retailers from around the world will be exposed to the full details of these customer success stories as they prepare themselves to sell like never before!

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