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Get Ready to Rock with SAP Media and Van Halen at SAPPHIRE NOW in Orlando

SAP’s blockbuster annual event, SAPPHIRE NOW, is around the corner.  This year’s event promises to be every bit as spectacular and action-packed as you have come to expect.  You’ll hear from SAP executives and thought-leaders about the latest essential business technology trends and innovations.  You’ll see technology in action and test drive applications in hands-on demo areas.  Let’s not forget the 600+ ASUG member driven learning sessions across 23 content areas to choose from! 

You can build a custom agenda on the SAPPHIRE NOW web site at Just click on “Custom Agenda” and select “Media”.  To get you started, we’ve pulled together a list of sessions that will provide insights and information to help your media company run better and faster than ever before.

Our top picks address two key areas of concern to any media company today. 

1.     Leveraging the latest technology innovations to attract and retain customers

Digital technology created an explosion of content and channel options for consumers.  With alternatives just a click away you have to work harder and smarter to attract customers and win their loyalty.   SAP’s analytic applications, In memory, mobility and cloud solutions can help you get a unified comprehensive view of your customer across multiple touch points, analyze their behaviors and preferences so you can create personalized offerings and market them cost-effectively while delivering service excellence.

2.     Improving operational efficiency and business decision making

Few industries have experienced the magnitude and pace of change that media companies have in the last decade.  And there is no sign of the pace easing.  To survive and thrive in this fast changing technology and business landscape, companies need  to streamline internal and external processes, align operations across lines of businesses and build capabilities to help business users  make informed decisions based on comprehensive, accurate and real-time data.  SAP solutions have helped 4600 media companies worldwide achieve exactly this.

Here is a sampling of sessions that will give you deeper insights into these topics. 


Campus, Date & Time

Session Title and Description


Run Better


Know Your Customer Better (Demo)

Learn how SAP can help you provide the best customer experience through faster customer insights. Discover how SAP in-memory technology is being used to develop an entirely new class of analytics.



Demo Station

Improve Your Future Through Planning and Consolidation with SAP HANA

Experience a new era of enterprise planning with the SAP BusinessObjects Planning and Consolidation application, which is powered by the SAP HANA platform. See the performance management iPad app.



Cloud Theater

Mon, May 14th

10:30- 10:50 AM

Drive Efficiency and Better Decisions Through Collaboration in the Cloud

Learn how collaboration solutions from SAP help people and companies make better decisions and exchange data, information, and ideas more efficiently. Hear how two companies used the cloud to build secure, collaborative foundations that help them grow and scale quickly.


Run Better 

North Theater

Mon, May 14th

1:00 – 1:20  PM

How Sony Pictures Uses Social Media to Deliver Better DVDs

Sony Pictures Home Entertainment is pioneering an approach to use social media to engage with and collect feedback from movie fans. Using SAP solutions for social media, Sony leverages feedback from moviegoers to deliver more attractive DVDs to the market.


Run Better 

North Theater

Mon, May 14th

2:00 – 2:30 PM

Next Generation Billing – Panel Discussion

New business models, value chains, and offerings all lead to new requirements. Hear from SAP customers why companies are reevaluating the billing function in light of a changing economy.



Demo Theater

Tue, May 15th

11:00 – 11:20 AM

Day in the Life: Intelligence and Visibility for Your Road Warriors       

Road warriors from field technicians to sales executives can use tablets and smartphones to improve productivity and efficiency with access to mission-critical information at the point of service.


Run Better 

North Theater

Tue, May 15th

3:30 – 3:50  PM

Delivering an Enhanced User Experience at Thomson Reuters         

This discussion focuses on how one of the world’s premier publishers delivers a better experience to internal and external users. Learn how our solutions improve service to the professional information market while providing mobile data to employees.



Demo Theater

Wed, May 16th

11:00 – 11:20 AM

Empower Business Users with Real-Time Self-Service Business Analytics              

See how your business users can access and analyze large amounts of data themselves in real time to speed up their decision making. Also explore solutions for customer and account intelligence to support effective marketing strategies across your company.




Wed, May 16th

2:00 – 2:45 PM

Transform Your Future with Predictive Analytics    

This discussion focuses on comprehensive new functionality in the SAP BusinessObjects Predictive Analysis software. Hear about the state-of-the-art, in-database predictive mechanisms that support powerful next-generation, large-volume data mining.




Wed, May 16th

4:00 – 4:30  PM

Hear How Bayer, Valero, and The Globe and Mail Tamed Big Data

To leverage their Big Data, Bayer AG, Valero Energy Corporation, and The Globe and Mail Inc. recently introduced powerful enterprise information management solutions. Learn how their experts deployed an integrated data processing framework; enabled real-time, actionable insights in business context; and derived new value from their data.

Also, check out the SAP for Media – Industry Whiteboard and get an overview of how you can leverage relevant components of the SAP portfolio covering Application, Analytics, Mobile, Cloud, Database and Technology to run like never before.  And if you can handle any more excitement after all this, join Van Halen on the evening of May 16th and Dance the Night Away!

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