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3 May 2012 Postal Bulletin – Mobile Barcode promotion

Today’s Postal Bulletin does have 4 DMM revisions, but probably the one that will get the most attention is the “Mobile Commerce and Personalization Promotion” or in other words the mobile barcode promotion. From July 1 to Aug 31 of this year, if your mailing meets a list of requirements including that all pieces bear a “mobile barcode,” that mailing can qualify for reduced prices. The requirements are similar to those of last year’s mobile barcode promotion, so for instance the mobile barcode must lead to a webpage where the recipient can purchase a product or service, or it can lead to a web page that is unique to the recipient. This promotion is available for First-Class Mail cards, letters, and flats, and also for Standard Mail letters and flats, including Nonprofit, and eligible mailings must use electronic documentation.

   It’s worth noting that the promotional discount will NOT apply to any residual single piece mail, even if it is listed on a postage statement for qualifying Presorted or automation mailings.

   If this is a promotion you plan to use, definitely get out and read the full article for all the “fine print” details, including which payment options may be used and how mail preparer info must be entered in the electronic documentation.

   The other DMM revisions might apply to your situation, but they’re certainly not going to apply to the volume of mail the mobile barcode promotion will. Those other items are:

  • Increase Insurance Indemnity to $5,000 for Integrated Barcodes
  • USPS Package Intercept – New Product Offerings
  • Mailings Of Lithium Batteries

    Oh, there’s also the cover article about “Dog Bite Prevention Week” if you were looking for some ready-made materials to help avoid any run-ins with “man’s best friend.” 🙂

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