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BCBG: Operational Excellence in Fashion Retailing; Delivering an Exceptional Customer Experience using SAP for Retail

With critically acclaimed collections, a loyal following of Hollywood’s top celebrities and a strong worldwide presence, BCBGMAXAZRIA has evolved into one of the hottest names in the fashion industry today.  BCBG’s collections are sold in specialty stores and shop in shops in major department stores across the globe.  BCBG also owns and operates over 550 BCBGMAXAZRIA retail boutiques throughout the world, with a flagship in Paris and international boutiques in Canada, Venezuela, Chile, Portugal, Greece, Bahrain, Japan, Singapore, Malaysia, Taiwan, China, Hong Kong, and Russia, and has over 180 stores in the United States.

BCBG has been an SAP Retail customer since 2007, and has achieved a level of operational excellence in their fashion environment by implementing a retail solution on a stable core.  But after being live for over two years, BCBG felt they needed to enhance and extend the allocation process in SAP Retail to enhance their customer experience.  BCBG worked with SAP consultants, and in three months developed and went live with custom allocation strategies to distribute product to their stores.

I am thrilled to introduce BCBG’s Glenda Light, VP of Planning and Allocations for Retail, and Sarah Vickroy, Sr. Merchandise Planner, two industry thought leaders in the world of fashion retail, who will be presenting their journey with SAP Retail at Sapphire.  Don’t miss this session Wednesday, 5/16 at 3PM in the Run Better North Theatre.  Come for the insight (and of course, to check out the clothes!)

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      Author's profile photo Former Member
      Former Member

      Interesting to hear how quickly they adjusted process around allocations - 3 months!

      Author's profile photo Former Member
      Former Member

      I just came across this article and I found it very interesting because I love BCBG but I never really thought about what it did to appeal to its customers and its great that they chose SAP_Retail.  I would love if you read some of my blogs and offered your insight or followed me on twitter @groupsoftus.


      Best Regards,

      Anuja Team Groupsoft US