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As an initiative to build awareness of SAP among Russian students SAP University Alliances coordinated an SAP CIS general partnership with the national student case-competition Challenge – Cup Russia 2012. Marketing of the championship reached out to over 300 000 students in the 7 largest cities of Russia attracting over 2300 students to take part in the competition. Final stage of case-cup took place on April 28 and brought together 48 students from 12 teams to compete in solving a case in the Area of Industrial Develop “Moskvitch”. SAP CIS recruitment team was actively involved and hold a presentation on SAP career opportunities and attracted students to apply for the graduate program.

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