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Author's profile photo Ingo Woesner

SAP Web Channel Experience Management – Expert Blog INDEX

Dear customers, partners, colleagues and readers,

SAP Web Channel Experience Management is a state-of-the-art web solution that was re-architechtured from scratch using the latest Web 2.0 and Java standards. It delivers end-to-end processes for E-Commerce, E-Marketing, E-Service, and Web Channel Analytics on a robust and easily extensible Web Channel platform, including 3rd party solutions.


Key focus was also given to an enhanced flexibility with respect to modularization, easy setup and deployment. The extension concept allows partners and customers to build their business specifics on top of each other in a simple and modification free way while re-using the UI and features of any existing component.


This blog is the central INDEX for all SAP Expert Blogs covering the new SAP Web Channel Experience Management solution.

We will keep this index up-to-date and will provide blogs about desired topics on request.

Missing blogs will be added short term – stay tuned!

     1. SAP Web Channel Experience Management – Introduction and Overview

     2. Features and Functions

          2.1 Evolution of SAP’s eCommerce solutions

          2.2.Pricing Engines

          2.3.E-Marketing – Reach your Audience

          2.4.Complaints and Returns

          2.5 Service Request Management

          2.6 Product Catalog & Backend Combinations

               2.6.1 Manage Catalog in ERP with CatMan

          2.8 User Management – Overview

               2.8.1 Delegated Admin and B2B Self Registration in WCEM 3.0

               2.8.2 Early Login in WCEM 3.0

NEW      2.8.3 Central User Login (to auto select webshop, language etc.)

NEW      2.8.4 Setup of authorization roles in WCEM 3.0

NEW      2.8.5 Controling Security Aspects for WCEM users

          2.9. Discover the left menu

          2.10 CRM vs. ERP – backend options and restrictions

          2.11 Order Item upload in WCEM 3.0

          2.12 Order download in WCEM 3.0

          2.13 Product Configuration in WCEM 3.0

     3. Architecture, Technology and Implementation

          3.1 Web Channel Experience Management platform – Technical Introduction

          3.2 UI Technology – Advantage of using Java Server Faces vs. former technologies

          3.3 Configuration Capabilities

          3.4 Rapid Deployment Solution (RDS) package for speed-implementation in 8-10 weeks at fixed price

          3.5 WCEM upgrade from 1.0 to a higher release – A Guide

NEW 3.6 Facilitate error analysis with WCEM Session Logging


     4. Extensibility
          4.1 Extending WCEM 2.0

          4.2 Extending the Theme Module

          4.3 Reusing WCEM for SAPs extended Enterprise Learning Solution (xLSO)

     5. Integration of 3rd Party Solutions

          5.1 Extending WCEM with Webtrends: Web Analytics, Segmentation and Testing 

     6. More information

         6.1 How to self-educate about WCEM – A Guide

         6.2 WCEM – FAQ Blog



More blogs will be added when available. You can request a blog for a desired topic, which will be published here.

In case you would like to have your own blog included in this list please send me an email with the link.


In addition to blogs, please use our Public WIKI as THE main info hub for resources, and the Web Channel Community to exchange information about SAP Web Channel Experience Management with other members.


In case of questions the FAQ blog might already provide an answer.



Stay tuned for updates!

Best regards

for the SAP Web Channel Experience Management team members

Dr. Ingo Woesner

Product Management
SAP Web Channel Experience Management – Rollout


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      Author's profile photo Christoph Gerstle
      Christoph Gerstle

      That is a great idea to have a index of the blogs!



      Author's profile photo Deepali Agarwal
      Deepali Agarwal

      This is very good information, thanks! Would you be including a blog about W/CEM and Loyalty Management integration soon?



      Author's profile photo Ingo Woesner
      Ingo Woesner
      Blog Post Author

      Hi Deepali,

      yes, such a blog is planned and should be published already. We planned to have all blogs of the list ready by April 23, but people are busy working on release 3.0.

      I will send a reminder to the product owner of this topic and ask him to hurry up.

      Stay tuned!

      Best regards,


      Author's profile photo Former Member
      Former Member

      This a good list of topics on this subject to follow.


      Author's profile photo Former Member
      Former Member

      Thanks Ingo!

      This is a great idea to create a central INDEX for all SAP Expert Blogs of WCEM. Please stay tuned on. I know how much work does it make.

      Very helpful for employees, consultants and customer.



      Author's profile photo Daniel Ruiz
      Daniel Ruiz

      Hi Ingo,

      I will start some work next week on WCEM 2.0 and I have actually a question...

      It is state everywhere that the WCEM uses state-of-art Web 2.0 technology, however I could not find a proper DC/SC containing a full JUnit Test Suite + User Interface Test Suite (eg Selenium..) - To be honest, so far I couldn't find a single article about Automated Testing / Continuous Integration. Where can I find these?

      Kind regards,


      Author's profile photo Adam Ebert
      Adam Ebert

      Hello Daniel,

      WCEM product will be developed using agile and test driven methodologies, with usage ofJUnit, Selenium, Jenkins, and some more. Nevertheless the test classes and scripts aren't part of the product delivery, so that you won't find any DCs/SCs with such content on your side.

      Because this part is handled internally, we haven't provided any articles relating this question. In general, you can check the publically available documentation for Selenium and other frameworks and use it within your development activities as well.

      Best regards,

      Author's profile photo Former Member
      Former Member

      Hi Ingo,

      great job, you have created an unique page for WCEM here.

      Author's profile photo Ingo Woesner
      Ingo Woesner
      Blog Post Author

      Thanks a lot, Sarhan! I did my best and will hopefully continue with the hybris/SAP integration.



      Author's profile photo Former Member
      Former Member

      Hi Ingo,

      Beyond the product catalog, in order to fully translate the web shop based on the user's language, is it necessary to have separate web shops created, or does the UI support translation of all components into the user language?



      Author's profile photo Ingo Woesner
      Ingo Woesner
      Blog Post Author

      Hi Ryan,

      puh, this question I cannot answer.

      @the WebChannel community: can someone else maybe answer this question?



      Author's profile photo Former Member
      Former Member

      Hi Ryan,

      Perhaps you could ask this question in the WCEM community for somebody else who might have the same question?

      Still, to answer this question here, WCEM supports multiple languages as part of its internationalization. In the same shop, based on browser settings, the page locale changes which in itself changes many things such as language, date format etc. This functionality is available across modules and not only for catalog.

      Hope this answers your query.



      Author's profile photo Robin Vezina
      Robin Vezina

      Hi Ryan,

      There are many sources of translated texts : UI JSF, catalog MDM/TREX, backend CRM/ERP.

      WCEM web shop do not specify a language. Texts are expected to be multi-languages.

      For a given web shop configured in WCB, only the TREX catalog is not multi-language. The TREX index is built using a single language and the index is set for a web shop.