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NA/LA: SAP Academic Conference Americas (March 22 – 24, 2012)

San Antonio, Texas

Innovation Starts Now

The theme for the 15th annual SAP Academic Conference Americas was “Innovation Starts Now.” The event shared SAP’s strategic direction and showcased opportunities for faculty to leverage SAP University Alliances offerings to enhance student academic and career outcomes.

Nearly 300 attendees enhanced and expanded their teaching with SAP by attending the Academic Conference, and gained valuable insight to help students compete more effectively in a changing job market. Attendees heard keynotes from SAP executives and the business community. They attended breakout sessions to get the most from SAP University Alliances curriculum and resources. Professors gained hands-on experience with SAP software and explored curriculum through workshops. And the University Competence Centers and partners in the SAP ecosystem supported attendees.

The University Alliances team would like to thank the many people whose contributions made the Conference a success. All plenary and keynote presentations, breakout sessions and workshop materials are linked below and available for download.

View the Onsite guide for full agenda and details.


Conference Location

Westin Riverwalk Hotel
420 West Market St.

San Antonio, TX 78205
Phone: 210-224-6500



These workshops introduce available SAP University Alliances curriculum and include hands-on exercises.

Workshop Name Workshop Description Session Leader Prerequisites Material Links

Analytics –registration now closed

This workshop focuses on business analytics curriculum, featuring the new SAP BusinessObjects Analysis tool (successor to SAP Business Explorer) and data mining of large datasets with SAP NetWeaver Business Warehouse. Includes hands-on exercises using Global Bike, Inc. and University of Arkansas large-scale datasets.

Lorraine Gardiner, California State University, Chico

Nitin Kalé, University of Southern California

None Discussion thread
Introduction to SAP ERP Using the ERP Simulation Game – registration now closed This workshop introduces SAP ERP using the ERP Simulation Game, a business game run on a real SAP ERP system. Students form teams and run companies in a simulated competitive market. Participants work hands-on in SAP ERP to input operational decisions and monitor business performance.

Pierre-Majorique Leger, HEC Montreal

Jean-Francois Michon, HEC Montreal

None Discussion thread
Introduction to SAP® Business ByDesignTM – registration now closed This workshop introduces SAP Business ByDesign, a fully integrated business management software solution designed for midsize companies or small businesses. Participants learn how SAP Business ByDesign can be used in introductory business and MIS courses to help students understand end-to-end processes and ERP fundamentals. Hands-on exercises are included.

Nancy Jones, California State University, Chico

Ron Pike, California State University, Chico

None Discussion thread
SAP ERP Configuration – registration now closed This workshop introduces curriculum for teaching SAP ERP configuration using Global Bike, Inc. (GBI). Hands-on exercises are included.

Simha Magal, Grand Valley State University

Tom Wilder, California State University, Chico

Prior completion of an SAP University Alliances “Introduction to SAP ERP” workshop Discussion thread

These workshops introduce topics new to SAP University Alliances and preview course materials under development.

Workshop Name Workshop Description Session Leader Prerequisites Material Links
SAP Customer Relationship Management (SAP CRM) – registration now closed This workshop introduces new curriculum using SAP CRM 7.0 and the Global Bike Inc. (GBI) company case. The curriculum covers marketing, sales and service, as well as integration to SAP ERP. Includes hands-on exercises.

André Siegling, Otto von Guericke University Magdeburg

Stefan Weidner, Otto von Guericke University Magdeburg

Prior completion of an SAP University Alliances “Introduction to SAP ERP” workshop Discussion thread
SAP HANA® – registration now closed This workshop introduces the SAP HANA database platform. Based on breakthrough in-memory computing technology, SAP HANA is a modern database platform for real-time analytics and real-time applications. Gain insight to enhance students’ understanding of how large organizations make smarter decisions faster with in-memory data processing. Includes hands-on exercises.

Jeff Word, Vice President of Product Strategy, SAP

None Discussion thread
Sybase® Unwired Platform (mobile) – registration now closed This workshop introduces Sybase Unwired Platform that enables organizations to mobilize sales, field service, human resources, finance, procurement, and more. Gain insight on the technical aspects of this platform to enhance teaching in web and application development classes. Includes hands-on exercises.

Dave Haseman, University of Wisconsin-Milwaukee

Ross Hightower, Texas A&M University

Technically oriented faculty with some programmming background Discussion thread


Breakout Sessions I: Innovate with SAP Products – Sessions Led by SAP Experts

Session Topic  Description   Session Leader


SAP HANA is the next generation of SAP’s in-memory computing technology. Organizations can instantly explore and analyze all of their transactional and analytical data in real time from virtually any data source. SAP HANA will form the future technology foundation for new innovative applications based on in-memory technology. Gain insights about SAP’s strategy for in memory computing to complement lectures and help students prepare for a changing job market.

Jeff Word, Vice President of Product Strategy, SAP


Sybase Unwired Platform is a mobile enterprise application platform that enables enterprise developers to simply and quickly build applications that connect business data to mobile workers on any device, at any time. Learn how organizations improve performance with mobile applications, and gain insights on a topic that many students are interested in. Nate Henderson, Vice President of Mobility Center of Excellence, SAP


The cloud is a core of SAP’s growth strategy and includes Sales on Demand, Travel on Demand, and SAP Business ByDesign which is being piloted by SAP University Alliances member schools. Find out the latest direction for SAP’s cloud product strategy. Gain insight to help students stay current with this leading trend in business and IT.

Laura Houston, SAP Business ByDesign Specialist, SAP


With the rapid changes in today’s business and technology landscape, organizations need analytics that provide real-time performance on big data, insight with trust across business and social data, and instantly available mobile business intelligence. Learn about the latest developments in Analytics from SAP.

Susan Guess, Sr. Director, SAP Business Objects Solution Management, SAP

ERP Core

SAP continues to innovate core applications: SAP ERP, SAP Customer Relationship Management (SAP CRM), SAP Supply Chain Management (SAP SCM), SAP Supplier Relationship Management (SAP SRM), and SAP ERP Human Capital Management (SAP ERP HCM).  This session explains recent innovations in these solutions. Sharing these innovations with students will enhance  their understanding of how organizations optimize their end-to-end business processes using SAP core applications.

Armando Urias, ERP Solution Advisor, SAP

Enterprise Performance Management

SAP BusinessObjects enterprise performance management (EPM) solutions enable organizational alignment, agility, visibility and confidence for optimal control and improved effectiveness. Learn about SAP’s solutions from strategy, to planning and consolidations, to operational analysis and optimizing profitability. Prepare to share with students how organizations empower every stakeholder to communicate, collaborate and execute in context and in real-time with these solutions.

Kirk Anderson, Director of EPM Solution Management, SAP

Breakout Sessions II: Innovate your Program with Best Practices – Sessions Led by University Alliances Experts

Session Topic  Description Session Leader

Leverage Students as Program Resources

Students are not only the consumers of the education provided by University Alliances members but can also be a valued resource. Learn the best practices and steps to take to engage students at your university.

Joe Ragan, St. Joseph’s University
Tom Wilder, California State University, Chico  

Getting All Faculty On-Board

Most SAP initiatives are driven by a group of faculty from 1-2 disciplines. Learn the best practices for engaging more faculty so core required courses can have SAP content.

Frank Andera, Central Michigan University
David Douglas, University of Arkansas

Build Technical Curriculum with Business Appeal

Building a largely technical program can still add value to business majors. Find out how schools that house technical programs build courses valued by non-technical majors.

Dave Haseman, University of Wisconsin-Milwaukee
Nitin Kale, University of Southern California
Richard Vawter, University of Southern California

Find a Niche

While every University Alliances school is different, some programs have built competitive advantage or a special niche program that distinguishes it from its peers. Learn the steps that some universities have taken to build niche programs or created competitive advantage in the education market place.

Yvonne Antonucci, Widener University
Tom Case, Georgia Southern University

Engaging Learning Approaches

This session discusses active learning approaches to engage students in learning ERP related skills and provides examples of how to create engaging pedagogical context in the classroom.

Patrick Charland, Universite du Quebec a Montreal
Paul Cronan, University of Arkansas
Pierre-Majorique Leger, HEC Montreal
Bret Wagner, Western Michigan University

Build Texts Around Curriculum

Many faculty members want to contribute to the university community by writing text books, case studies, and/or curriculum materials. Learn from those who have done it the steps it takes to go from idea to published text.

Simha Magal, Grand Valley State University
Ellen Monk, University of Delaware

Breakout Sessions III: Innovate your Courses – Sessions Led by University Alliances Curriculum Experts

Session Topic Description Session Leader


SAP University Alliances is in the early stages of developing curriculum for the SAP HANA™ platform, a breakthrough technology for real-time analytics and applications. Learn what can be done in an in-memory database, and plans for curriculum.  Topics include technical as well as user oriented courses. Jeff Word, Vice President of Product Strategy,SAP


SAP and Sybase, an SAP company, offer a wide range of mobile applications and underlying infrastructure, with unmatched integration to SAP systems, for secure access to business processes anytime, anywhere, and on any device. This session explains the curriculum being developed for the SAP University Alliance utilizing these innovative products.

Dave Haseman, University of Wisconsin-Milwaukee
Ross Hightower, Texas A&M University
Camille Rogers, Georgia Southern University


SAP Business ByDesign offers an innovative platform to teach a wide range of topics relevant to today’s business environment in a media-rich and mobility-enabled environment.  Learn how curriculum for SAP Business ByDesign enhances students’ understanding of business process and ERP fundamentals as well as key trends including mobility and in-memory analytics.

Nancy Jones, California State University Chico
Ron Pike, California State University Chico


Curriculum in the Business Analytics area continues to evolve and grow.  Come and see the new curriculum for SAP BusinessObjects business intelligence (BI) as well as the mature curriculum for SAP NetWeaver Business Warehouse.

Lorraine Gardiner, California State University
Nitin Kale, University of Southern California

ERP Core

The Global Bike, Inc. (GBI) case and curriculum for teaching business process and ERP fundamentals is used in over 30 countries and in over 200 institutions. This session summarizes the curriculum that is currently available and delves into new materials being developed, specifically curriculum involving a multi-company code environment and configuration in SAP ERP.

Simha Magal, Grand Valley State University
Tom Wilder, California State University Chico

Enterprise Performance Management

Join this roundtable discussion to share your ideas and interest in contributing to the development of curriculum in the timely topic of Enterprise Performance Management.

Bipin Prabhakar, Indiana University Bloomington


Theme “Innovate Starts Now – Latest and Greatest Meets Run Better

Session Topic SAP University Alliances Partners

Americas’ SAP Users’ Group (ASUG)

Danny Pancratz, ASUG

SAP Business ByDesign

Laura Houston, SAP

SAP Enterprise Performance Management

Kirk Anderson, SAP

Analytics Solutions from SAP

Susan Guess, SAP


Jeff Word, SAP

Sybase Unwired Platform

Nate Henderson, SAP

SAP Mentors

Karin Tillotson, Valero Corporation
UCC: California State University, Chico

Jim Sager, UCC Director

Ron Pike, UCC Director

Jim Connolly, UCC Technical Team

Gino Edinger, UCC Technical Team

Jon Strait, UCC Technical Team

UCC: University of Wisconsin, Milwaukee

Dave Haseman, UCC Director

Jerad Lumina, UCC Technical Team

Atis Purins, UCC Technical Team

Greg Starke, UCC Technical Team

University Alliances Community Update Diem Lam, SAP University Alliances
Using SAP Crystal Dashboard Design in ERPsim Games

Pierre-Majorique Léger, HEC Montreal

John Wiley & Sons Publishing

Beth Golub, Executive Editor


Prospective Members Meeting

Prospective members of SAP University Alliances in North America are invited to join a pre-conference session to orient you to the program and resources, and help you gain the most from the conference.

Date: Thursday, March 22
Times: Arrival and badge-pickup: 10:00 am; meeting 1:00 pm to 5:00 pm


  • Arrival and badge pick-up
  • Welcome and program orientation
       • Introduction to SAP and the SAP University Alliances program
       • Resources: software, hosting, curriculum, training, & more
       • Value for faculty, students, and schools
       • Membership process
  • Introduction to the University Competence Centers (UCCs)

   • Directors’ welcome: Dave Haseman, University of Wisconsin-Milwaukee and James Sager, California State University, Chico
   • Demonstration of the UCC self service system

  • Break and networking with “Faculty Coordinators” from member universities
  • Introduction to SAP ERP and the University Alliances Community (UAC) Overview
       • Hands on navigation exercises
       • Exploration of UAC
  • Conference agenda preview and suggested sessions

Faculty Coordinator’s Meeting

The SAP University Alliances Faculty Coordinators from member schools in North America are invited to attend a pre-conference session aimed at informing and updating, and helping you gain the most from the conference.

Date: Thursday, March 22
Times: Arrival and badge-pickup: 10:00 am; meeting 1:00 pm to 5:00 pm

Faculty Coordinator Meeting Agenda: Thursday March 22, 2012

  • 1:00 Welcome
    • Thank You – Alex McLeod
    • SAP Scholarship 2012 Winners – Alex McLeod
    • Dashboard/Mobility Competitions – Alex McLeod
  • 1:30 Overview of New Curriculum
    • Global Bike Update – Simha Magal
    • SAP® Business ByDesign® – Niraj Singh
    • SAP HANA® – Michael Nuernberg
    • Sybase Unwired Platform – Alex McLeod
  • 2:00 University Alliances Community
    • UAC Jive Update – Diem Lam
    • Policy on using SAP name, Internet Search Terms – Alex McLeod
  • 2:30-3:00 Break
  • 3:00 Student Certifications
    • SAP® Business ByDesign® – Niraj Singh
    • TERP10 – Ross Hightower
    • SAP Student Recognition Award – Alex McLeod
    • Resources Available – Alex McLeod
  • 3:30 Webinars, Online & Summer Workshops
    • Issues related Webinars & Online Workshops – Alex McLeod
    • What is planned for CSUC, HEC and UWM – Alex McLeod
  • 4:00 Update from the UCCs
    • UCCSS, Registering Correctly, Client Updates – Dave Haseman and Jim Sager
    • IS4UA – Alex McLeod
    • Self-hosted reporting – Alex McLeod
  • 4:30 Membership
    • Updates from SAP University Alliances – Heather Czech Mathews
  • 5:00 Thanks and Wrap Up

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      Author's profile photo Former Member
      Former Member

      Can anyone tell me when and where the 2013 conference will be located?