Surprising Mobility Statistics
Something fun for your Monday ….
We in the mobility business get used to having the inside track on this leading edge technology that is disrupting business and changing the way people live and work. We talk about it, work in the midst of it, and we come to accept it as just another routine aspect of our lives.
However, every now and again something pops up that puts all this mobility into another kind of perspective. I happened upon a recent blog post that did just that. It is a posting called “15 Mobile Stats that will Blow Your Mind”, and it presents some surprising statistics that show how far mobility has penetrated our personal and business lives. Here’s a few key points taken from the posting that will be of particular interest to anyone involved in business mobility:
• There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush
• One quarter of all Facebook users (or 200 million people) access the site from their mobile phones
• Over 97% of SMS messages are opened, and 93% of those are read within 3 minutes of receipt
• Mobile coupons get 10 times the redemption rate of traditional coupons
• 70% of all mobile searches result in action within 1 hour
• 74% of smartphone owners have made a purchase as a result of a smartphone search either in store, online, or on their phones
• 91% of online retailers in the US have a mobile strategy in place or in development.
What I find interesting about these statistics is that they suggest how ingrained mobility has become in the way all of us, including our customers and business partners, do whatever it is we do. Businesses wrestling with mobility fundamentals like security, app, management, device management, and mobile operations integration should pause a moment, look around, and recognize that the world has mobilized. This is no longer a theoretical debate.
Here’s one more statistic that will resonate with anyone struggling over the significance of the “generational divide” in applying mobility to their business operations (or their own lives):
• 42% of teens say they can text message blindfolded
That pretty mush says it all.