Pinterest is the hot new social media channel everyone is talking about. But what exactly is Pinterest and is there a role on Pinterest for large companies or B2B brands?
3 recent articles cover these questions: B2B Marketers Guide to Pinterest, Should Big Brands Use Pinterst? and 20 B2B Marketers Losing Their Brand on Pinterest. This last article identifies the lack of coverage at SAP and our peers who do not have a corporate presence on the site.
My view: while the copyright issues are a concern and should be considered when “pinning,” the inbound link potential of Pinterest should not be under-estimated.
According to Hubspot, “inbound links are the new currency of the web” because they generate more pull-based traffic to our websites – if we can figure out a way to deploy valuable content.
Unlike last year’s social darling Quora, I think Pinterest should be taken very seriously with it’s power to help businesses like ours reach a whole lot more people in a much more human context.
Pinterest is the fastest growing website in history and has quickly become one of the top referring websites across the entire web! I think we should pay close attention to Pinterest.