Most of you should really appreciate the effort that @nathomson put together to get the #SAP Social Media Week #SMW12 the hash tag has got all the traffic of the great ideas exchanged during those sessions. You can also read her fine content oriented consolidation of the #SMW12 event on her professional real-estate at http://www.marketingxlerator.com
Also don’t forget to click and tune into her latest post that happens to be a great content container for how to mine most from the replays, if you have not been lucky to tune in person, or over the twitter stream.
Like always I never loose the elite opportunity to unquote her video for those that are looking to graduate in their Social Media learning curve. In this video Natascha talks about how to build your Social Media strategy by taking baby steps without being intimidated by what’s out there.
Stop at various time-stamps of this video to learn more from this introductory series Part 1
0:11 Get Ready for the basic tips on how to get ready to craft a Social Media Strategy for yourself
0:24 Peoples concern often on wanting to be on the #Social platforms but struggling with time
0:30 Adding Channels to your marketing mix obviously takes sometime
0:42 Think about Social Media being an additional platform to engage with your target audience
0:54 This could be time-intensive but will work more effectively from tools like e-mail or other push marketing maneuvers
1:21 Pick / Choose the right tools that you can get savvy with Ex Twitter, LinkedIn discussions, Blogging, Facebook Fan page, comments etc
1:32 Derive your business objectives & strategize a marketing objective from them, Marketing objectives are a sub-set of your business objectives
2:13 Categorize your awareness shout-outs based on target audience, topic, objective
2:25 Identification of the right community Technical / Business / other is key to help crowd-source and mine traffic
2:49 Lastly Segmentation is key to #Social Media engagement, so be savvy about what you choose and whom you choose
2:51 Participate & be the driving force
Follow Natascha Thomson on her professional Blog at http://www.marketingxlerator.com
Follow her on twitter at @nathomson
If #SAP as a brand flaunts you and if you want to know where the term #Social makes the right mix with #SAP, then the following blogs below from Natascha are a must read and I recommend them
Blog Links
http://www.marketingxlerator.com/2012/02/21/social-meda-week-at-sap-smw12-the-presentations/
http://www.marketingxlerator.com/2012/02/17/3-key-take-aways-from-saps-social-media-day-smw12/
...More to come from Natascha Thomson, tune-in..
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