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Oliver Bussmann, aka @sapcio, is a social media rock star. With over 3500 Twitter followers and a strong following on his “SAP Runs SAP” blog, he really understands his audience and knows how to share the content they want. In fact, when I approached him with this blog idea he already beat me to the punch. He had just finished up his own post on Social Media and an Executive’s Approach to Becoming an Online Trusted Advisor.

In his blog, he shares guidance for those of us who want to establish our own presence in social media channels like learning as much as you can, establishing yourself as an expert, and then sharing insights in the right way.

And why does he think social media is important? According to Oliver, “Social media is changing the enterprise decision making process. With a tablet (such as iPad), I can scan and take in news quickly, take advantage of RSS feeds to stay up to date with relevant blogs, and even use mobile apps to aggregate, orchestrate, and assimilate facts fast.” He goes on to say that “as an executive, you can only learn by investing the time necessary to read, retain, and react to the wealth of online information.”

This is excellent advice for those of us trying to navigate the social media environment….from a role model on the cutting edge of today’s information technology innovations. I couldn’t have said it better myself.

Read the full blog post here.

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