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One Social Media Tool A Day Keeps the Grunt Work Away : Storify

You might find the process of curating content and keeping track of social media news around your topics or company cumbersome. You have Facebook, Twitter, Flickr, youtube, and probably more social media channels for this year. On top of that, you have to produce monthly reports to show the conversations and share with the rest of the marketing team. This could take up days to put together all the content from different channels and Google Reader does not seem to do the job for that. Let me introduce you to ‘Storify’.

Last October, SAP Community team published The New SAP Community Network: Read All About It – Weekly, with Storify around the new SAP Community Network. Each issue was curated and organized using Storify. In fact, before the team agreed to use Storify to curate the content, there were series of discussion about where we should store all these exciting news and kudos from the community members. The reason why we finally decided to go with Storify are the followings.      

1) Easy sharing capabilities

Once you create a story in Storify, your story will be published in the storify site where you can connect with other Storify users. You can also easily tweet about your story or share the shortened URL of the story on other social networking platforms. The most useful feature is that you can also post the story on your own site. Storify makes it so easy to embed the script anywhere on your blogs (e.g. WordPress , Tumblr) and emails. After you embed it into your marketing materials, the story can be updated on the fly through Storify.  That means everywhere that the story is embedded will be automatically updated.


2) Adhoc Weekly Report

It can be quite time-consuming to go to each social media channels, capture the tweets and blog post using Snag-it to capture tweets, and put them together in slides. On the other hand, this can be done in 10 minute with Storify by drag-and-drop interface.

3) Links to various sources

In the past few months, Storify has been adding new sources to its platform so that we can easily search for conversations and drag blog links, images, videos, tweets, soundclips, and comments into the story panel. Look what sources are available below.

As many social media experts said, “This is the year of content curation”, picking the right tool to speed up the curation process is fundamentally important if you are working in the social media space. Feel free to share what other tools you use to curate the content and what you think about Storify. 

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