Mobile Business Applications should help users get their jobs done, intuitively, effectively and efficiently. This can be achieved with a Beautiful Mobile Application, which in turn means a great experience and that’s no different from consumer to business Applications.
Now that the Prosumer (Professional with Consumer expectations and knowledge) is part of every workforce, it is most important to satisfy your Mobile Information Workers with adequate, correct, and consistent information, in new innovative ways.
That is why companies such as Apple suggest that the design of how the Application looks and works should take at least 60% of the projects time, for any new development. For the Mobile user with experience of the Consumer App Stores it is not sufficient to offer the prospect of improvements with the next release update and even for a Enterprise Mobile Application, it is better to understand and get it right first time.
In my next blog I will start to look at the subject of User eXperience
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