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Co-Innovation – Best Practices That Bring On-Demand Solutions to Market More Quickly , or – Innovating a New Product Is Only Half the Battle

If you have an urgent business need for an cloud / on-demand solution, see an opportunity for first-mover advantage, or personally want to see a specific app be built, then this Co-Innovation@SAP-Whitepaper is for you. Here you’ll learn how companies like yours partner with SAP to bring their software ideas to life – and benefit by gaining fast access to world-class, on-demand solutions from SAP.


Are you ready to shape and influence the next cloud solutions from SAP?

You’re invited to the table – because at SAP, it all starts with the voice of the customer. And by participating, you not only get to prioritize functionality and user interfaces but also benefit from high user acceptance, reduced project risk, and access to functionality well ahead of your competition. Innovation happens when creative ideas are transformed into new products, services, or processes and they successfully penetrate the market.


When companies have a great new idea for a software product, they can fail to get it to market effectively because:

• The development process takes too long

• The delivered software solutions do not meet customer

requirements or provide enough value

• The products include too many bugs


That’s where the co-innovation approach from SAP comes to the rescue. SAP defines co-innovation as working hand-in-hand with customers to co-design a solution that truly meets your needs and delivers expected value. What sets our co-innovation process apart from other vendors is the customer focus, agility, and completeness of processes and activities supported – from ideation and implementation to product launch and customer success management.

SAP’s co-innovation process has evolved into a highly effective, comprehensive process that encompasses everything required for the product development and launch process to be successful.



As illustrated, this involves the following phases:

• Phase 1: The inspiration phase involves thinking about

design in order to identify challenges within the market. This is best discussed with experts in a given area and a dedicated sample of end users.

• Phase 2: This phase, ideation and implementation, encompasses the main development process. The software is developed through a series of iteration cycles, known as sprints, in which a small number of co-innovation customers codesign the solution and provide feedback at every step in the process.

• Phase 3: We engage with a select number of customers as early adopters and test and validate the solution in a live environment, also known as the first customer proof or “success.”

• Phase 4: The final, go-to-market phase scales the solution to the broader market and drives wider adoption. This benefits those customers who participated in the process, as it helps ensure that your company will have a thriving user community. In addition, your company benefits because SAP will continue to invest in the solution with innovations at least every six months, with increasing levels of maturity.



The end goal is to bring innovation to market more quickly, bring users and developers closer together, and drive adoption by customers. Customers are the currency.


Tell us what you think.

Regards Sven Denecken (@SDenecken)


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