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Join #SAP for a Day of Social Media Sessions during #SMW12

  Learn to Tell Social Media Hype from Reality at #SMW12 #SAP 


On February 15th, 2012, as part of global Social Media Week, SAP will host a full day of social media sessions at their offices in Palo Alto. You are cordially invited to join the event onsite or via a live feed on the  SAP Facebook page. Attendance is free but requires pre-registration.


  • SAP Social Enterprise Hub:  A mix of presentations and panels that shine the light on social culture, social audience, and social technology (sponsored by SAP).




As a Social Media Week Advisory Council Member, I’ve been organizing SAP’s Social Media Day as a volunteer for the last few months. In my consulting practice, I am constantly confronted with the angst of new comers to social media, and a lot of information that is available on the Internet creates more hype than relief. 

Hence, for this event, it’s important for me to make sure we show the reality of social media and make it digestible for our audience.  I’ll consider our social media day at SAP a success if attendees walk away feeling confident to tackle their own social media challenges.

I am particularly excited about the high caliber of presenters that have agreed to support the event:

  • SAP’s CMO Jonathan Becher, Ray Wang of Constellation Research, Maggie Fox of Social Media Group, as well as SAP’s Mark Yolton, Brian Ellefritz, and Timo Elliott.


THE FULL SAP AGENDA (a light breakfast, lunch, beverages and snacks will be served throughout the day and at the networking reception)





Simply follow this link to the website and register for the tracks you are interested in (if you want to attend the full day at SAP, you have to register 4x times = 1x for each track shown in the picture below):


There is no registration needed for the breakfast, lunch and reception.



You will notice that our friends from Cisco are kicking-off the discussion on the Social Enterprise on February 14 (also don’t miss Adobe’s and eBay’s days):


  • Social Enterprise Hub Part 1: Examining how businesses develop and maintain relationships via social platforms and communities, and how these platforms and communities are informing B2B operational decisions (sponsored by Cisco)

But I truly hope to welcome you at SAP’s day, which should leave you with the ability to differentiate social media hype from reality, and provide you with insights on the reality that you can take back with you to implement in your own enterprise.


WHERE (Pre-registration mandatory)


  • SAP: Brian Ellefritz (invaluable guidance on the agenda, sessions and hands on support for AV/streaming and more!), Diane Johnson (logistics goddess!), Joseph Kelly (blogging strategy), Alycia de Avila (keynote), Barbara Holzapfel (SAP Labs), Thia Parodi, Nancy Uy, Brian Rice, Inga Bereza, Sylvia Santelli.
  • Beyond: Mitchell Linden, Jillian Mackintosh, Faith Chihil, Sarah Wulfeck.
  • Other: Petra Neiger (Cisco), Rachna Lal (VSSOD), Maria Poveromo (Adobe)


About Social Media Week

Social Media Week is a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.

In just under three years, Social Media Week has expanded to 21 cities, including New York, San Francisco, Los Angeles, Chicago, Toronto, Vancouver, Sao Paulo, Rio de Janeiro, Bogotá, Buenos Aires, Mexico City, Istanbul, London, Paris, Rome, Milan, Glasgow, Berlin, Moscow, Beirut and Hong Kong. Starting in 2012, SMW is adding Tokyo, Singapore, DC and Miami.

Annually, SMW attracts more than 60,000 attendees across thousands of individually organized events, with half a million connecting to the conference online and through mobile.

For more information about Social Media Week visit

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