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3 SAP Business ByDesign Customer implementation examples from the UK

Customers are looking to cloud computing to help them address both tactical requirements as well as drive towards strategic goals. This blog provides 3 real customer examples where SAP Business ByDesign has been selected to meet either tactical requirements or become the strategic platform.


As a solution advisor in the UK we are always eager to get in front of customers to show them SAP Business ByDesign for the simple reason that we always have very positive responses to:

  1. The ease of use and navigation
  2. Speed with which this system can be implemented
  3. Built in support for business analytics and mobile applications
  4. Subscription pricing and fixed price & scope implementation offerings
  5. Strength and reliability of the SAP Hosting service

I wanted to share (a small sample) of successful customer deployments with you.

1. Pump manufacturer rolls out full manufacturing solution to Chinese subsidiary.

Headquartered in the UK, this customer is rolling out SAP ERP (ECC 6.0) globally and is currently in the process of defining the global template. While that work is taking place the Chinese subsidiary had some immediate requirements for a business system that would have significantly disrupted the main ECC template roll out and hence looked for another temporary solution.


SAP Business ByDesign was selected to be implemented for the Chinese subsidiary and provide functionality for finance and cash flow management, supply chain, purchasing and sourcing, manufacturing with warehouse and logistics, product development and business performance management – in other words a complete manufacturing system. The SAP Business ByDesign solution integrates with the head office SAP ERP system for financial consolidation and visibility and went live in 24 weeks.


What’s next: When the global template is ready for rollout into China then the customer can choose whether to end the subscription of SAP Business ByDesign and deploy SAP ERP (ECC 6.0) or continue to run SAP Business ByDesign.


2. Global manufacturer of non-woven materials deploys CRM for US subsidiary.

A change of sales leadership in the US drove the need to properly define sales cycles and instil a more rigorous sales approach. The US subsidiary does have an SAP ERP backend but SAP Business ByDesign was still selected to manage the “marketing to opportunity” process which allows the sales team to manage account and contact information, leads & opportunities, segment the customer (and prospect) database as well as have marketing execute campaigns.


Using a phased approach the first phase, which focused on the base configuration within one sales division, was deployed within one month. After the first phase a second phase is being defined to expand the rollout to other sales divisions and include some customer specific configuration fields which need to be added to certain screens and reports (I’m sure there is another blog outlining how easy this is within SAP Business ByDesign).


What’s next: This customer is evaluating whether SAP Business ByDesign can be rolled out to other subsidiaries.


3. Hospitality and Entertainment business implements HR services for subsidiaries.

This customers HR team was looking to have better tools to manage their employees across multiple geographies and improve relations with their employees. With the HR team being geographically distributed and information being consolidated using spread sheets a more integrated solution was sought to address a number of key concerns.


SAP Business ByDesign has been implemented and allows the HR team to manage an organizational chart (both current and future states), manage employee personnel information, capture attachments against personnel records such as visa information, enable more flexible reporting by organizational area and have information securely stored in one location accessible by HR staff from multiple subsidiaries. This implementation of core HR functionality is still in progress and I will aim to provide more information when it’s complete.


What’s next: Complete the go live


As more customers implement SAP Business ByDesign I will aim to share more customer use case examples. The next blog should include a global mining company selecting SAP Business ByDesign as a tactical solution for a new site before deploying the full SAP ERP solution.


Roland van Breukelen

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