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Emerging markets and technologies could have a profound impact on investments in 2012, a topic Inside Market Data explored on Monday. The weekly market data publication talked to Sybase CTO Irfan Khan about how the growing importance of Big Data is changing analytics. 

 

“Companies are at a crossroads,” Khan said. “While some are looking for a quick fix leveraging the traditional Enterprise Data Warehouse (EDW) architecture, forward-looking enterprises are going beyond the conventional infrastructure.”

 

Big Data CrossroadsSome firms are investigating more federated architectures, while others examine new deployment options.

 

“Expanding the conventional infrastructure towards in-memory and columnar architectures will also enable enterprises to analyze both structured and unstructured data in a single consolidated environment; permit processing with a real-time characteristic; and short-wire the latency to actionable events,” Khan said. 

 

IMD’s Max Bowie also asked Khan about new initiatives that will provide value this year.

 

“First, implementing a more consolidated platform that enables enterprises to perform the analysis of both structured and unstructured data in real time will be a game changer,” Khan said. “Second, in-memory computing is reaching a maturity level where customers need to make fewer trade-offs in terms of consistency and transactional semantics, when combined with a more native integration to a columnar analytics server.”

 

Khan also discussed investment in mobile middleware, such as Sybase’s SUP layer, as well as incorporation of new programming models, such as Map & Reduce. Click here to read the full article, “12 for ‘12: Key Themes for the Year Ahead.”

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