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Mobility for The Masses

By: Carol Mackenzie, Programs Principal at SAP

Greek philosopher Heraclitus had it right – change is the only constant. This premise is especially true in the retail industry. Change is pervasive in your world. Constant innovation is shaking up traditional retail models in real time. Globalization and retail consolidation are accelerating. Speed to market and cost control are more important than ever. It’s likely that the information and insight you need to affect change are locked away in corporate data. In fact, chances are your shoppers have more intelligence on their smartphones to influence a purchase than store associates have on their wired, in-store devices. These are the realities you live with on a daily basis.

At SAP, we’ve been busy pushing our own innovation agenda to keep pace with yours with mobility solutions like Sybase® Unwired Platform, the Afaria® mobile device management solution, and Sybase 365 mobile services. Through these solutions, we’re able to help you address this climate of change so you can do what you do best – put the right merchandise in the hands of your shoppers.

This year’s NRF Big Show should perhaps be dubbed “Retail’s Mobility Big Show: Oh Yes You Can”. Take a few minutes to visit us at booth #1712 and get your mobility plans for 2012 rockin’.

Interested in setting up a meeting with SAP at NRF? Please email:

Want to learn more about SAP Retail activities at NRF? Visit: SAP Retail at NRF

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