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Finding the needle in a haystack doesn’t do much good if you can’t sew.

 

Likewise, ingesting mass quantities of information in search of a few relevant points is only part of mastering Big Data. Firms must then perform advanced analysis to compare the new data points with others from similar collections.

 

You've found the needle! Now what?“The revenue, their cost, their expenses, their core assets — core operations are dependent on that,” Sybase’s David Jonker said in last month’s Database Trends and Applications, an editorial content and peer-based market research provider for IT communities. “And any Big Data analysis needs to eventually marry the insights with the core of the operation.”

 

Many businesses will start to implement Big Data solutions in 2012, according to Jonker, which is one reason Sybase will showcase Complex Event Processing and Sybase IQ as remedies to Big Data challenges. Newer releases from Sybase will also reduce IT complexity by unifying elements such as Hadoop, database technology and analytics.

 

What’s more, the latest versions of Sybase IQ offer new capabilities when combined with parent company SAP’s BusinessObjects (BOBJ). These technologies make it easier for firms not only to find the elusive needle in that immense haystack, but make the most of the needle once it is in hand.

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