As we move closer to the end of the year, perhaps a short recap of SAP’s communication strategy around Mobility would be helpful.
SAP has made a lot of progress in creating more transparency around the mobility portfolio – from Ideation to Delivery. Here are the four cornerstones of this approach:
- Idea Place for Mobility. If you want to learn more about this ideation approach, you should listen to this SCN Podcast: Using Idea Place to Crowdsource SAP Mobility Apps Ideas interview (NEW!) by Jonathan Reed – interviewees: Nick Brown and yours truly. All the App ideas for new Apps are collected within SCN, and customers, partners and SAP colleagues can propose, discuss and vote on ideas in that single location. Since the launch in September, 150+ ideas (~20 per week) were put forward by 60+ contributors.
- SAP has published the roadmap of App ideas slighted for internal development here in the PartnerEdge Portal (on the right side, labeled “Road Map Information”). This is an important step, as partners can now more easily see what SAP is planning, which allows them to more easily pick ideas complementary to SAP’s activities – although nothing prohibits a partner from building an App that overlaps with an SAP App project, as long as it is build on Sybase Unwired Platform (for example, partners are free to pick an App idea from Idea Place for Mobility too).
- Hundreds of partner Apps are now published in the Partner Mobility App Catalog. These Apps include concepts as well as final products. Many are already available on Sybase Unwired Platform, and all others are being ported now.
- Finally, all Sybase Unwired Platform-based Apps are made available in the SAPStore. Already 40+ Apps (from partners and SAP) can be downloaded from that location.
With these four channels, we come full circle from the idea to the delivery. As Mobility is a very fast moving area, high transparency is needed to make sure that the entire ecosystem is not only involved, but can also actively participate.