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My Madrid Experience.

More than two weeks have passed by since I returned from the beautiful city of Madrid, after attending SAP TechEd and Sapphire Now 2011, and I still feel exhilarated.


My first day, started early with final preparations of a demo of SCN runs SAP! . We are proud to be early adopters of this great innovative SAP technology and wanted to be able to spread the word (I will blog about this in detail, so “stay tuned”).


The rest of the day was dedicated for sessions on HANA and Business Objects as well as to mingle with my fellow SCN community members (including a memorable tribute to our very own Marilyn Pratt).


I finished the day at Demo Jam  and then headed to the hotel to get a good night’s sleep after what was a very fulfilling yet tiring day.


Early Wednesday morning I headed towards the venue, ready for the keynote. Gabriel Byrne, in an inspiring appearance, talked about breakthroughs: making the “what ifs” possible and even probable. He urged us to see the possibilities and connect with the information flowing around us. “The present is already passed the clock of the future is ticking” he concluded.

Jim Hagemann Snabe, co-CEO of SAP followed  , sharing the SAP vision for 2015.

He spoke about breaking assumptions and SAP’s obligation to innovate with our customers. 4 major pillars lie in the basis of our strategy: core, cloud, mobile and In memory. The idea is to use the information to make better decisions: Optimize and innovate.
The rest of the day was again packed with learning and networking. We shared our demo with those who were interested and I even hosted a networking session presenting the SCN Business Analytics HANA solution.


The last day was the busiest. Starting with Vishal Sikka’s key note, in which he discussed the three new horizons: cloud, in memory and mobility. The idea is to innovate on these 3 horizons with no disruption to move, with our customers, to the future.

I joined my colleagues in the SCN Booth, in which we shared our plans for the future and encouraged others to join our vibrant community. I also had a chance to go around the different halls and absorb knowledge. 

In the end of the day, we were invited to the CO-CEO reception, a great event which started out the celebration eve. After a nice dinner and drinks, and with the highlight of  meeting Jim Hagemann Snabe  in person , we  headed to the Palacio de Deportes de la Comunidad de Madrid  to the wonderful closing event featuring Cirque du Soleil and Anastacia. This was a night to remember, ending this fabulous week .

This gathering of close to 10,000 SAP customers, IT professionals and developers was more than a conference; it was an educational journey and a wonderful experience which I was fortunate to have taken part in!

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