Ideaplace “Suggest Mobile Apps” has only been live for a few weeks – since September 16th, 2011 to be exact – and 50+ contributors have already provided 140 ideas. New ideas come in on a daily basis.
We continue to broadcast this new crowd sourcing tool through twitter and other channels, and we see the traction growing. Ultimate objective will be that top ideas will be selected for production – either within SAP or by partners. Ideaplace “Suggest Mobile Apps” offers an unique opportunity for SAP’s ecosystem, encompassing SAP colleagues, partners, customers, or any other stakeholder to get involved in SAP’ Mobility effort. All stakeholders can chime in and influence the SAP portfolio decisions directly, by suggesting apps, discussing and voting. Everybody can participate, there are no restrictions.
In the customer discussions that I have been involved in (e.g. the SAP Life science Executive Council, early November) the responses are positive. Customers and partners understand that SAP has made a very important decision; they have asked SAP many times for this type of transparency, and we now deliver this. With crowd sourcing, we can listen to hundreds of voices. Ideas that get many votes are ideas that are resonate well, that are truly exciting. Anybody that has ever participated in brainstorming (who hasn’t?) will know how well brainstorming works. And crowd sourcing isn’t much different from that.
Ideas are already being passed on to partners. One partner was interested in use cases for specific device types, they would like to create apps on the Sybase Unwired Platform. Jointly (and within minutes) we pulled eight proposals directly from the system and passed them on. These ideas are now under evaluation by that partner. This does not restrict other partners or customers from building similar apps. After all, in Mobility open competition is the name of the game – just think about the thousands of Apps in the Apple Store. In fact, we invite partners that are building an App or that have created an App to include that idea in Ideaplace “Suggest Mobile Apps”: why not show the world what you are working on? Why not get an early stake in the ground? You can even include a link to your existing App homepage, to show that your app is already available!
Top rated apps include the “Sales Incentive App” with 51 votes and the “Contact Person App to upload contacts directly in SAP CRM” with 33 votes. Both are very exciting ideas, one to support the sales person in keeping track of commissions or quota, the other one allows scanning of business cards and automatically feeding that content into an SAP system. Any takers interested in productization?
How does the process work?
Anybody can visit the website Ideaplace “Suggest Mobile Apps” and within minutes you can post your App idea. Choose a good title, and add as much relevant info as possible in the description. Very important: activate your personal ecosystem: use email; SDN, twitter, linkedin, or other social media to promote your idea.