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InnoJam Madrid 2011: and the winner is carbonTNT


Hi guys, in this blog I will report my review of the InnoJam Madrid that took place on Saturday 6th November and ended a day after (30 hours of coding later) with the victory of my team carbonTNT.

Don’t you know what InnoJam is about? I will not explain here but I suggest you to watch this video by Rui Nogueira

The beginning

The story began at “the idea presentation” after the introduction by Benjamin Wesson of the SAP Carbon Impact platform, Gregor Wolf and Phil Loewen took the stage and presented their project born few minutes before. It was so exacting and the passion that these guys gave to their idea was the success key.

The team

In the next 15 minutes InnoJam attendees had the possibility to interact with others in order to choose the team they would be part of. Finally, we were a team of 10 people, with different skills: Architecture, ABAP, BW, HR, Mobile and Integration from five different countries: Germany, Finland, Greece, Italy and Denmark.

An impressive capability to adapt to collaboration was displayed from the very beginning by every member, and the teamwork was lifted with a few but powerful personal skills everyone had in common: communication and interaction, creativity and quality and ability to have fun while working.

A combined strategy of “common overview”, “divide and conquer” and “communication and interaction” was the team approach that made it possible for 3 sub-teams to be productive and cooperate at the same time with complex interfaces and integrations.


The working area

The project

CarbonTNT or carbon Time’n’Travel is an application mobile for Time, Travel & Expense Tracking resulting in Carbon Impact Reporting for Employees & Managers that efficiently and easily to use.

CarbonTNT allows you to manage the entire process of your business travels and help the environment at the same time. CarbonTNT combines the complexity of Travel Management, Time Management and Carbon measuring and provides ease to use functionality for:

  • Booking you travels
  • Reporting your expenses
  • Recording working time
  • Adding the value of Carbon tracking to each registration
  • Providing Carbon measuring reports

Project is on line at and all of you have the possibility to touch with his own hands the solution provided.


carbonTNT web site

The competition

After 30 hours of no-stop coding, sleeping only few hours we finally arrived to the presentation and in front of a super jury all the projects were presented. We added some more feelings to our presentation with an amazing background music (TNT by AC/DC) and an outstanding improvisation by Gregor Wolf.

SAP InnoJam Madrid: Sustainable Business

The victory

After some minutes jury decreed their standings:

  1. carbonTNT
  2. E.T.H.I.C.S.
  3. ecoPiloting


It was incredible, I saw a lot of good projects in this InnoJam and I was not confident that our project could be one of the first three places; but, fortunately, I was wrong because we won!

InnoJam Winner – Carbon TNT


The DemoJam

For the first time of ever, InnoJam winner project had the possibility to concur for the victory of the DemoJam.

In order to be more competitive in this competition during the first day of TechEd, between an hands-on and a lecture, all the team members tried to add more functionalities to the application: twitter integration, read Carbon Impact data, carbon impact monitoring for Madrid attendees and site restyling.

It was a greeat competion, several great DemoJam projects. Our carbonTNT finally got the 3rd place and considering that this project was created by never met before people and in only 30 hours was a great success!

Demo Jam: Carbon TNT

The interview

Some members of our team had the possibility to go live at SAP TechEd and share their experience in this event.

SAP InnoJam Madrid 2011 in Review


It was a great experience, maybe the best during the entire SAP TechEd in Madrid: work in a team of people never met before for 30 consecutive hours and create an application to present at the InnoJam finals and win.

For sure next year, work constrains excluded, I will join again to this event and for sure I will concur for the victory either in InnoJam or DamoJam!


Thanks to all the guys that made this possible starting from Rui Nogueira, Karin Schattka and Juergen Schmerder that organized this event, to all the SAP experts that helped us during this marathon, expecially I have to thank Eyal Barlev and Benjamin Wesson that sustained our team in the usage and configuration of Carbon Impact.


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  • Great write up on the event and well done to the winning team! I really like how ideas spawn new ideas at InnoJam and it really goes to show what can be done if you put some top talent and some good ideas in the same room.

    Well done at DemoJam too!