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/wp-content/uploads/2011/11/pen12_150x113_138578.jpgWow, it feels like it’s lunchtime, but it is actually 6:00 p.m. The day has flown by that fast.

I am learning so much at this event but feel bad that I can’t be everywhere at once. There are so many things to see and do.

It’s been another fun, action-packed day. The place is teeming with executives, employees, customers, and partners. I love it!

The day started with the morning keynote from co-CEO Jim Hageman-Snabe. The speech involved some great lighting, a guy on a skateboard, and Jim wearing Skullcandy headphones (clickherefor Angela Dunn’s blog on the keynote).

At 11:00 a.m. it was time for the Mobilizing Your Workforce: An Enterprise Perspective panel. At least 250 people showed up and listened intently. CIO Oliver Bussmann (whom I’m shadowing) spoke as an SAP customer. I tweeted constantly. I got so many great statements up on Twitter, but I killed my BlackBerry battery in the process – proof that I need to order a new phone.

At 3:00 p.m., I attended a customer roundtable dedicated to in-memory computing and SAP HANA. I’m a novice when it comes to this technology, but Oliver’s explanation really made me understand how in-memory computing and SAP HANA work. It sounded so simple, yet so powerful. Following the session, the customers made their way to the SAP Runs SAP area in Hall 10 (stand 101) to learn even more about these innovations from our Global IT experts.

Oliver couldn’t join them; he literally needed to run to yet another presentation about mobile solutions — SAP Runs SAP: Mobilizing SAP. I did my best to keep up. I have trouble keeping pace with Oliver when he’s walking. When he’s rushing and I am wearing heels? Forget about it.

I managed to make it to the presentation without breaking my shoes (or my neck), but all the seats were taken and I had to stand. (Note to self: comfortable footwear tomorrow.) Oliver explained the mobile strategy for SAP Runs SAP in simple terms, and, yes, I tweeted like crazy. People really were interested in what Oliver had to say, and his @sapcio  account reached 3,000 followers today.

As I write this, Oliver is conducting media interviews. I’m planning what to do tomorrow. I’m really looking forward to Oliver’s SAP Runs Better with SAP HANA session. He’ll conduct the presentation in the Spotlight theater at 1:30 p.m. You can submit questions in advance via Twitter to @sapcio or #saprunssap. If you are on site in Madrid, drop by and say hello.

That’s it for now. I hope to write more in the morning, and share some updates from the rest of the Global IT team.

I better grab some lunch.

Sorry.

Dinner.

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