Skip to Content

SAP Runs SAP: Bursting at the Seams


This is my very first SAPPHIRE NOW and SAP TechEd and I want to take you with me.

My name is Anita Riegel, and I am the editor-in-chief of the SAP Runs SAP blog. I’m also a gadget geek. I’m armed with my iPad, BlackBerry, and laptop (OK, so I am old school too), and I am not afraid to use them.

I am writing this post on my laptop (as I said, old school) whilst on the plane from Frankfurt to Madrid. Only a curtain divides me from the business-class passengers and their free food. (I had to pay for mine.) I thought I would make the most of my time on the plane and read through some SAPPHIRE NOW and SAP TechEd material to see what Global IT has planned in our SAP Runs SAP floor space.

My first reaction is “WOW”. I know I often claim that SAP Global IT has a packed SAP Runs Run agenda, but I ain’t kidding, it’s bursting at the seams. SAP Global IT is very well represented with a variety of experts, and thanks to our colleagues within the Global IT events team (who always manage to rock the house with their efficiency), our Global IT evangelists will be available and accessible throughout the show.

The SAP Runs SAP area in the Technology Innovation campus (hall 10) is bursting at the seams with cool stuff, and the Global IT team will also spread the SAP Runs SAP message in other halls, campuses, and presentation theaters. We’ll conduct microforums, spotlight sessions, customer meetings, media events, networking lounge sessions, and more, all dedicated to the topic of SAP Runs SAP. We’ll talk about how the SAP Runs SAP program is mobilizing SAP and — well, the list goes on and on and on and we’ll be landing soon, so I’d better wrap up now.

One of the biggest topics is how SAP is running better with SAP HANA. You may hear analysts, media — even SAP — talk about how our company is renewing its entire portfolio around SAP HANA. I can assure you: it is true. And you’ll see it for yourself during the show. Additionally, the SAP Runs SAP demos will cover innovations in sustainability, identity management, cloud, mobility, and in-memory technology. I can’t wait to see the possibilities for myself!

I am going to blog and tweet (and communicate however else I can) about all the great SAP Runs SAP and SAP Global IT happenings. Follow me on Twitter at @anitariegel for up-to-the-minute reports.

Oh and did I tell you that SAP Global IT is cool….

Be the first to leave a comment
You must be Logged on to comment or reply to a post.