Skip to Content

What Does it Mean to Run Better at SAPPHIRE NOW from Madrid?

By now, most of you have experienced SAP’s rockin’ “Run Better” television ad campaign, a succession of high-profile brands doing what they do best set to the strains of “Do It” from The Mooney Suzuki. I love the commercial because it’s an in-your-face reminder that brands do matter, will always remain a part of our lives, and by the way, the biggest, boldest brands on the planet run better with SAP. But can SAP’s glitzy TV commercial back its “run better” claims? As the Run Better Social Media Ambassador for SAPPHIRE NOW Madrid, I’m here to answer that question, starting with this blog.


I recently spoke to SAP’s Rakesh Shetty, vice president and head of Marketing for Services Industries, SAP. Rakesh tells me the Run Better campus is the only one that brings together SAP’s different processes like supply chain and decision-making with analytics, for instance. And it’s not just an IT playground for the big boys. Small and midsize enterprises (SMEs) are also invited to the Run Better party.


There are seven distinct Run Better campus areas to check out, including three for manufacturing, three for service industries (people process) and one devoted to on-demand and SME solutions. Here’s how these seven areas will be categorized and showcased via customer stories, solution demos, theater presentations and micro-forums:


  • Design Great Products and Manage Assets
  • Managing Sustainable Manufacturing
  • Optimizing Supply Chain and Procurement
  • Delivering Exceptional Customer Experience
  • Managing Core Business and Subsidiary Functions
  • Showcase Industries
  • Test-drive


In the weeks leading up to the event, I’ll dive into each campus area with more details and focus on the following: Manufacturing and Distribution Intensive businesses, Customer Service Excellence, Showcase Industries with a focus on Retail, Healthcare, Banking, Consumer Products and Cloud solutions.


Hopefully, this has been a good primer on how you want to approach your Run Better experience at SAPPHIRE NOW from Madrid. In the meantime, send any questions, comments and concerns to and follow me on Twitter at @TClark01.

Be the first to leave a comment
You must be Logged on to comment or reply to a post.